The final outcome in a successful buying relationship is customer satisfaction – one that fosters repeat business, good will and most importantly, word of mouth recommendation. Participants in the Maximum Courses are provided with the tools to develop a marketing strategy that creates customer loyalty as well as brand preference.
Over the course of 5 weeks, attendees in the Maximum Marketing Series meet once a week to discuss the importance of developing a marketing methodology which focuses on targeting the business’ primary market. After defining a specific market, attendees are provided with current tools and resources to develop a customized go-to-market strategy focusing on the business’ goals and objectives. The course series is an interactive learning environment and includes the use of online marketing methods as well as traditional advertising practices.
The outcomes of the program include:
- The basics of marketing
- Target market selection
- Developed marketing strategy