Maximum Marketing


The final outcome in a successful buying relationship is customer satisfaction – one that fosters repeat business, good will and most importantly, word of mouth recommendation. Participants in the Maximum Courses are provided with the tools to develop a marketing strategy that creates customer loyalty as well as brand preference.

Over the course of 5 weeks, attendees in the Maximum Marketing Series meet once a week to discuss the importance of developing a marketing methodology which focuses on targeting the business’ primary market. After defining a specific market, attendees are provided with current tools and resources to develop a customized go-to-market strategy focusing on the business’ goals and objectives. The course series is an interactive learning environment and includes the use of online marketing methods as well as traditional advertising practices.

The outcomes of the program include:

  • The basics of marketing
  • Target market selection
  • Distribution
  • Promotion
  • Advertising
  • Sales
  • Developed marketing strategy

What is the Maximum Series?

The SBDC Maximum Series provides small business owners with the tools and resources they need to develop business strategy and improve performance. The series is a community based learning environment with fast-paced sessions that include outside speakers, interactive exercises and group activities.

By design, the SBDC Maximum Series helps to strengthen relationships with resource partners and participants in the hosting community. Attendees have the opportunity to engage in voluntary, private counseling sessions with an SBDC consultant to discuss participants’ specific business issues and challenges.

The SBDC Maximum Series is offered by request. If your community is looking to grow their businesses and expand their knowledge, contact one of our 17 SBDC office across the state of Georgia for more information.

Upcoming Programs

No programs available