A successful retailer has the right merchandise for its targeted customer and knows how to meet customer demand in a way that creates buying preference. Developing store reputation and maintaining brand position requires the right business components mixed with a little good fortune – which is why many successful retailers are passionate about the finished goods they sell.
The Maximum Retail Series provides store owners with tools and resources to develop a 12 month targeted marketing plan. Discussion includes cross-platform marketing (known as Multi-channel marketing) which explores the seamless retail shopping experience between online and in store shopping – integrating the brick and mortar experience with the use of digital technology.
The five-week series covers topics that are important to the success of retail development and include knowing your customers, improving selling skills and implementing safeguards to protect against loss. Financial management and pricing plays a key role in the success of retail longevity. Discussion will include competitive pricing strategies. This series targets retail business owners and leadership who are interested in developing a strong retail brand and store.
The outcomes of the program include:
- Targeted marketing of the best customers and prospects
- Proven sales techniques
- Enhancement of financial skills in store management
- Retail pricing for profitability
- Understanding the E-commerce and in store shopping experience including the use of blogs and other online marketing tools