Cheryl Greenerl has served as the Program Coordinator with UGA SBDC at Clayton State University since March 2015 and is the first point of contact with the public.  She assists with client program development, marketing and delivery.  Cheryl grew up working in her family’s hair salon and barbershops as well as operated her own dressmaking business.  Prior to joining the SBDC, Cheryl worked as a Corporate Contract Specialist for a major telecommunications corporation where she was responsible for coordinating the execution and implementation of customer telecom services.  She also served as a Bank Operations officer and managed the corporate account statement processing department.

Education

• BA, Mount Holyoke College (Urban Studies)

Alisa Kirk is the Area Director of the UGA SBDC at Clayton State University.  Her advice for entrepreneurs has been published in many local and regional newspapers and publications.  Ms. Kirk has delivered 13 national presentations and numerous state and local presentations in her area of expertise: Persuasive Communication.  She has also taught courses for the Clayton State University College of Business on Leadership and Communication.  Ms. Kirk was the 2018 Georgia State Star and is the recipient of the 2017 UGA SBDC Consultant of the Year Award, the 2017 UGA SBDC Innovation of the Year Award, the 2012 Dr. William C. Flewellen, Jr., Award for Consulting Excellence, and the 2009 Georgia SBDC Continuing Education Program of the Year Award.  Alisa has a BA in Business Administration from Tift College at Mercer University and an MBA in Supply Chain Management from Clayton State University.

Art Reid provides business consulting services with the University of Georgia Small Business Development Center at Clayton State University. Art is a strategic marketer with over 25 years of large global and small advertising agency management experience as well as client-side leadership experience in the technology sector; specializing in integrated communications – advertising, public relations and direct led initiatives – across both traditional and digital channels.

Art spent the first decade of his career on Madison Avenue in New York, NY, managing the marketing and advertising efforts for a diverse range of consumer and corporate brands including Nytol Sleep Aid, Tonka Toys, Chef-Boyardee Pizza, Scott Paper and VISA.

Art moved to Atlanta in the mid-90s, where he managed brand and advertising communications for Wachovia, ADT Security and Georgia-Pacific. In 1998, Art was the principal architect of the Georgia Natural Gas retail launch, attracting over half a million new retail customers to form the nation’s largest deregulated utility.

Just prior to 2000, Art joined the co-founder of WebMD as Director of Sales & Alliances to help form an Internet software company which targeted online brands with a promise of higher download speeds. In this role, Art helped the firm attract over $10 million in venture capital and form software pilot tests with such online icons as Amazon.

A few years later, Art returned to the advertising world to manage research, business and consumer insights, brand strategy, and advertising programs for multiple brands including Cingular Wireless (business voice and data services), Beautyrest mattresses, Shaw Floors, Children’s Healthcare of Atlanta, Baptist Health and Georgia Power – among others.

In 2016, Art joined a research consultancy in Jacksonville, working with such brands as Verizon, Aetna and McGraw Hill in order to improve the financial performance of their online sales and marketing efforts. Art helped these brands and others develop control versus treatment testing scenarios (A/B split testing) to help shape their online messaging and improve conversion rates. Research results and insights were published though MarketingSherpa.com and helped inform content for the University of Florida and University of North Florida graduate certificate programs.

In recent years, Art co-founded an organization called Stand-Up Strategist which works to advance the role of humor in businesses and to bring about positive change for brands and organizations. Stand-Up Strategist publishes an annual Top 23 ranking and award list to recognize and celebrate companies who embrace humor by commemorating April Fool’s Day. Stand-Up Strategist has been featured in Forbes and Entrepreneur Magazine.

Education

ABJ, Advertising & Marketing, University of Georgia

Skills

• Marketing Strategy
• Strategic Branding & Identity
• Business & Consumer Segmentation & Insight
• Value Proposition Development
• Experiential Marketing & Events
• Brand Activation
• Digital & Social Media
• Qualitative & Quantitative Research
• New Product Launches
• Retail/Sales Training Programs
• Team Management
• Website and email optimization