Selling Complex Solutions to the B2B Market

Selling Complex Solutions to the B2B Market

  • Posted by Helen Sutherland
  • On July 2, 2018
This course cracks the code for businesses that have a product or service solution that means significant changes for the prospect and thus a strong resistance to change. Participants will learn the consultative sales approach using the current and future state analytical method, process flow graphics, and the business case to convey the desirability of […]
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Convincing Investors to Buy Into Your Business

  • Posted by Helen Sutherland
  • On July 2, 2018
This condensed course discusses how investors make go/no go decisions on investment proposals and techniques that an entrepreneur can apply to improve chances of raising funds for their venture. Participants will learn how to create the one-page Investor Proposal and 10-point Investor Presentation. 2 hour course.
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User Experience in Management

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Planning Ahead for Disasters

  • Posted by Emily Ambrose
  • On June 20, 2018
Hurricane season started on June 1.  Now would be a good time to think about your business continuity plans and how well they will keep your company up and running through interruptions of any kind: natural disasters, power failures, IT system crashes, supply chain problems, loss of key employee(s), and more.   The SBA recently […]
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Area Director (Valdosta)

  • Posted by Ashley Panter
  • On June 14, 2018
The UGA SBDC at Valdosta State University seeks an experienced management professional to serve as an Area Director. Applicants must have a good working knowledge of all business functions, including: business research, marketing, accounting, financial analysis and small business lending practices. Applicants should also possess knowledge of the Valdosta area economic development community, the ability to network and problem solving skills.
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Program Coordinator (Atlanta)

  • Posted by Ashley Panter
  • On June 13, 2018
The UGA SBDC at Georgia State University seeks a marketing, networking, and administrative professional with strong skills in organization, public speaking, event planning, digital marketing, and record keeping to serve the Atlanta area as a Program Coordinator I.
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