The Entrepreneur with 1000 Faces: A Formula for Success

The entrepreneurial process can be mapped according to the same story formula that Hollywood uses in our favorite epic films.  The formula comes from a model called the Hero’s Journey, which was developed by writer, professor, and mythologist Joseph Campbell.  In his book, The Hero with a Thousand Faces, he analyzed thousands of stories, myths, […]

Is My Product Exportable?

International Trade

In reference to the futility of trying to close a business deal, you may have heard the expression “This is like trying to sell sand to the Middle East.” Well as a matter of fact, the U.S. does sell sand to the Middle East. Almost any product is in demand beyond the borders of the […]

2016 Hiring to Win

Join UGA SBDC in Rome on August 9, 2016 and learn if you’ve hired a Wolf in Sheep’s clothing or Superman in disguise.

UPCOMING TRAINING AND PROGRAMS | 2019

Check out our upcoming Continuing Education programs for the rest of the year. Browse the programs at a glance, then click “Learn More” to register for the course and/or join the event on Facebook for updates about the program. If you have questions, feel free to contact Stacy Johnson at 706-542-7436 or [email protected]. Check back regularly because we add classes throughout the year.

What Business Can Learn from Pokemom GO

[vc_row][vc_column][vc_column_text]Pokemon GO is the new internet phenomenon that has taken the world by storm. While I was on vacation last week I downloaded the app to play with my 13-year-old daughter. I confess that I have never played a game on my smartphone before, so why now? I admit I was a little curious as […]

Grow Your Business Like a Seasoned CEO

[vc_row][vc_column][vc_column_text]Whether in business for two years or twenty years, many small business owners are so busy working IN their business, they neglect working ON their business. (What the heck does that even mean? Work IN your business or ON your business??!) When you are working IN your business, you’re focusing on day-to-day tasks and reacting to the daily […]

Targeting Your Customers

A lot of business owners feel that they have to market to the whole world – or at least their whole city/county/community.  It scares them to consciously make a decision not to market to some segment (or segments) of their universe. As small business owners, we don’t have huge marketing budgets.  So, it really is […]

5 Tips for Using Facebook Ads

Facebook Advertising

As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends. Facebook has a great handle on what is important to you based on who and what you interact with most […]