What Business Can Learn from Pokemom GO
[vc_row][vc_column][vc_column_text]Pokemon GO is the new internet phenomenon that has taken the world by storm. While I was on vacation last week I downloaded the app to play with my 13-year-old daughter. I confess that I have never played a game on my smartphone before, so why now? I admit I was a little curious as […]
Grow Your Business Like a Seasoned CEO
[vc_row][vc_column][vc_column_text]Whether in business for two years or twenty years, many small business owners are so busy working IN their business, they neglect working ON their business. (What the heck does that even mean? Work IN your business or ON your business??!) When you are working IN your business, you’re focusing on day-to-day tasks and reacting to the daily […]
Targeting Your Customers
A lot of business owners feel that they have to market to the whole world – or at least their whole city/county/community. It scares them to consciously make a decision not to market to some segment (or segments) of their universe. As small business owners, we don’t have huge marketing budgets. So, it really is […]
5 Tips for Using Facebook Ads
As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends. Facebook has a great handle on what is important to you based on who and what you interact with most […]
Are you a Grasshopper or an Ant?
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is:
Why Military Veterans Should Become Entrepreneurs
I’m one of the 2.5 million veterans who served in Iraq or Afghanistan. I’m also an entrepreneur. And I’m not alone. The men and women of today’s armed services are uniquely positioned to become successful entrepreneurs. To my fellow veterans: You have what it takes. By nature of your military service, you possess the skills […]
How to Work a Trade Show Like a Pro
[vc_row][vc_column][vc_column_text]Every business has some type of association and association’s host trade shows. My experience with trade shows has been that they are an opportunity to connect with people that you may have difficulty setting up an appointment with. Often, decision makers are attending the shows and have more time to meet one-on-one. If you plan to exhibit at […]
SBDC Recognized as a “Best Place to Work”
The UGA SBDC has been recognized by Georgia Trend Magazine as one of the 2016 “Best Places to Work in Georgia.” The SBDC program, part of the university’s Public Service and Outreach arm, has 17 locations across Georgia and provides business training and consulting to small business owners and prospective entrepreneurs. The evaluation process was managed by the Best Companies Group in Harrisburg, Pennsylvania and analyzes organizations based on criteria that includes employee’s views on leadership and planning, corporate culture and communications, role satisfaction, work environment, and overall engagement.