Don’t Be Intimidated By Financial Documents

Don’t Be Intimidated By Financial Documents

  • Posted by Clare Ursillo
  • On June 6, 2011
I have always been surprised by how many business owners don’t use their financial statements to manage their business. But over the years, I have come to understand why. It’s because they don’t really understand those statements. One of the first things I tell business owners when teaching them about financial statements is that looking […]
Read More
 

Be Prepared for Seasonal Sales Changes

  • Posted by Clare Ursillo
  • On June 3, 2011
Many of my clients have to deal with the fact that their sales can vary significantly depending on what month of the year it is. These seasonal changes can have a negative effect on the business’ cash flow when sales drop. And although having more customers is normally seen as a good thing, the busy […]
Read More
 

Should You Open a Second Location?

  • Posted by Clare Ursillo
  • On June 1, 2011
Sometimes small business owners who have achieved success in their retail business decide to expand. They often do this by opening a second location. The owner of a successful gift shop may decide to open a second gift shop in another part of town. But it can be dangerous to open a second location. You […]
Read More
 

Show Lender You Know What You’re Doing

  • Posted by Clare Ursillo
  • On May 23, 2011
I often hear aspiring entrepreneurs complain they cannot get funding for a business startup. While it is difficult to obtain funding, it is not impossible. There are lenders willing to make startup loans, especially if the Small Business Administration (SBA) is willing to back up part of it. But you need to understand startup businesses […]
Read More
 

Tips for Hiring the Right Employee

  • Posted by Clare Ursillo
  • On May 20, 2011
Planning your efforts and focusing on what you really need throughout the hiring process will improve your chances of success. Here are some tips for hiring the right employee for your small business. Understand the legal issues The process of finding and hiring employees for your small business can result in legal problems. Educate yourself […]
Read More
 

Can the Dead Liven Up Your Marketing?

  • Posted by Clare Ursillo
  • On May 16, 2011
What do the promotional strategies of a rock band have to do with modern business messaging? Plenty, according to David Meerman Scott and Brian Halligan. Scott and Halligan are authors of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. From strong brand loyalty to effective […]
Read More
 

Don’t Overlook Competitors

  • Posted by Clare Ursillo
  • On May 13, 2011
Few things can doom a small business more effectively than “no competition.” When a prospective small-business owner tells me that one of the reasons he wants to start a certain type of business is because “there’s nothing like that here, so there’s no competition,” he has dismissed a very critical part of the planning process. […]
Read More
 

Social Media Guidelines for You and Your Employees

  • Posted by Clare Ursillo
  • On May 9, 2011
Wow! How things have changed over the last few years. We as individuals and as business owners now have more ways to stick our foot in our mouth than ever before. Not only do we have more public ways to mess up, but it appears to stay out in cyber world forever. I am so […]
Read More
 

Niche vs. Demographic Marketing

  • Posted by Clare Ursillo
  • On May 6, 2011
My last article “Lemonade Marketing” generated several funny replies plus some interesting questions about defining niche versus demographics marketing. In this article, I will share my thoughts on these interesting and important marketing considerations. First, some definitions: Niche is usually a group of people who share the same area of interest. A demographic is a […]
Read More
 

When It’s Time to Say Goodbye

  • Posted by Clare Ursillo
  • On May 2, 2011
It is always exciting when you start a new business. There are so many things to do from writing a business plan, securing funding, finding the right location and hiring your first employee. But if you have a business partner, you both should think about how you need to protect yourself and the business if […]
Read More