Tips for Hiring the Right Employee

Tips for Hiring the Right Employee

  • Posted by Clare Ursillo
  • On May 20, 2011
Planning your efforts and focusing on what you really need throughout the hiring process will improve your chances of success. Here are some tips for hiring the right employee for your small business. Understand the legal issues The process of finding and hiring employees for your small business can result in legal problems. Educate yourself […]
Read More
 

Can the Dead Liven Up Your Marketing?

  • Posted by Clare Ursillo
  • On May 16, 2011
What do the promotional strategies of a rock band have to do with modern business messaging? Plenty, according to David Meerman Scott and Brian Halligan. Scott and Halligan are authors of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. From strong brand loyalty to effective […]
Read More
 

Don’t Overlook Competitors

  • Posted by Clare Ursillo
  • On May 13, 2011
Few things can doom a small business more effectively than “no competition.” When a prospective small-business owner tells me that one of the reasons he wants to start a certain type of business is because “there’s nothing like that here, so there’s no competition,” he has dismissed a very critical part of the planning process. […]
Read More
 

Social Media Guidelines for You and Your Employees

  • Posted by Clare Ursillo
  • On May 9, 2011
Wow! How things have changed over the last few years. We as individuals and as business owners now have more ways to stick our foot in our mouth than ever before. Not only do we have more public ways to mess up, but it appears to stay out in cyber world forever. I am so […]
Read More
 

Niche vs. Demographic Marketing

  • Posted by Clare Ursillo
  • On May 6, 2011
My last article “Lemonade Marketing” generated several funny replies plus some interesting questions about defining niche versus demographics marketing. In this article, I will share my thoughts on these interesting and important marketing considerations. First, some definitions: Niche is usually a group of people who share the same area of interest. A demographic is a […]
Read More
 

When It’s Time to Say Goodbye

  • Posted by Clare Ursillo
  • On May 2, 2011
It is always exciting when you start a new business. There are so many things to do from writing a business plan, securing funding, finding the right location and hiring your first employee. But if you have a business partner, you both should think about how you need to protect yourself and the business if […]
Read More
 

Tips for Buying an Existing Business

  • Posted by Clare Ursillo
  • On April 28, 2011
Sometimes people who are planning to start their own business consider the option of buying an existing business. This can have advantages if the business is well-established and successful. But this does not mean you don’t need to do your research and develop your own business plan before moving forward. Starting a business requires a […]
Read More
 

Spring Cleaning for Small Business

  • Posted by Clare Ursillo
  • On April 26, 2011
Ah, the joy of spring! When the flowers bloom and the sunshine feels good, it’s time to start spring cleaning. So how does spring cleaning apply to small businesses? Well, as a business owner there are things you can do to “clean up” your business. Spring is a great time to look around and see […]
Read More
 

The Lemonade Stand Approach to Marketing

  • Posted by Clare Ursillo
  • On April 20, 2011
I don’t know how many of you were watching the federal budget drill on television, but I watched a lot of it (I’m now retired, I think). I caught a number of segments on Fox News, and one of the commercials featured a young girl named “Susie.” Susie started out selling lemonade in her front […]
Read More
 

Ways to Save Cash

  • Posted by Clare Ursillo
  • On April 18, 2011
I was listening to a business consultant who specializes in acquisitions and turn-around situations. He noted that companies in general have a tendency to follow high growth periods with a period of increasing expenses. Many of these expenses have no relationship to the growth per se but deal directly with the sense of prosperity. In […]
Read More