A New Adventure…

A New Adventure…

  • Posted by Liz Overstreet
  • On June 25, 2012
I wanted to take a moment to thank the Small Business Community for 19 terrific years. That’s right, I am leaving The University of Georgia Small Business Development Center after 19 wonderful years. I want to thank all of the entrepreneurs that I have had the opportunity to work with over the years. I have […]
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Time Management is Really Self Management

  • Posted by Liz Overstreet
  • On June 21, 2012
One of the biggest problems my small business clients have is setting aside time to analyze their business’s operation and performance and develop a plan for improvement and growth. They are so tied up with handling day to day operations that they cannot see how they could possibly have time for the critical task of […]
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Why Your Profitable Business is Out of Cash

  • Posted by Liz Overstreet
  • On May 31, 2012
I am often asked by business owners how it is their business shows an annual profit, yet they have been short on cash throughout the year, are still struggling, and even have to put personal funds into the business to keep it open. Profit and cash flow are two very different things, so there are […]
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Promoting Your Business on YouTube

  • Posted by Liz Overstreet
  • On May 17, 2012
Many of my clients ask me questions about how to promote their business using social media. They typically are talking about Facebook and Twitter. However, YouTube is a very powerful way to gain exposure for a small business and reach new and existing customers. I have observed that there are still many small business owners […]
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Tips and Tools for Georgia Employers

  • Posted by Liz Overstreet
  • On May 4, 2012
Many small business owners often become overwhelmed with the day to day running of the business. This is especially true if they have employees. With this in mind, I thought I would share some human resource tips and tools that can help you stay current with issues that impact you as you manage your employees. […]
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Know All the Legal Issues Regarding Mobile Marketing

  • Posted by Liz Overstreet
  • On April 18, 2012
Mobile marketing has the business world entranced, and for good reason. The number of mobile phone users is increasing every year and their phones, especially smartphones, offer a variety of ways for businesses to connect with them. Mobile marketers have an arsenal for communicating their messages including text message marketing, mobile websites, mobile apps, QR […]
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To Increase Sales, Know Your Target Market

  • Posted by Liz Overstreet
  • On April 5, 2012
I have observed that there are many small business owners who do not have a clear understanding of what type of customers they should be targeting. This is especially true of business owners who never did take the time to develop a business plan. Many owners are just pretty much “targeting” anyone they can get. […]
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Be Prepared to Meet With Your Banker

  • Posted by Liz Overstreet
  • On March 23, 2012
So many business owners fail to prepare to meet with their banker when seeking a loan. Often the initial conversation goes like this: Business Owner, “I need a loan.” Banker, “How much do you need?” Business Owner, “I don’t really know. How much will you lend me?” This may sound like a joke, but this […]
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Writing Your Own Business Plan Critical for Success

  • Posted by Liz Overstreet
  • On March 12, 2012
As a small business consultant, I often hear both aspiring and existing business owners ask the question, “Where can I find someone to write my business plan?” This question comes from a fundamental misunderstanding of the purpose of the plan. Too often people who are trying to start a business and even those already in […]
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Getting the Most Out of Radio Advertising

  • Posted by Liz Overstreet
  • On February 29, 2012
Not long ago, a client I was working with complained that the radio advertising he had done had given him no results. He had been visited by a radio sales representative and purchased several spots over a few weeks. It turned out that my client had put little effort into researching his market and the […]
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