On Your Mark, Get Set, Innovate!

On Your Mark, Get Set, Innovate!

  • Posted by Liz Overstreet
  • On January 30, 2013
Imagine this scene. A mid-sized company recognizes it is seriously falling behind the competition. New ideas for products and delivery mechanisms have not been forthcoming and sales are dropping rapidly. They are in trouble — big trouble. So the firm’s CEO calls an emergency meeting of the management team. She gives the group the bad […]
Read More
 

Emergency Preparedness: Is Your Small Business Ready?

  • Posted by Liz Overstreet
  • On January 10, 2013
The American Red Cross states the supply of groceries present in local stores in some communities will satisfy about a three-day supply to the local population. Three days. And in the case of a catastrophic event, most of those supplies will be depleted within one day due to panic buying. Should you have to survive […]
Read More
 

Good Hires Key to Success

  • Posted by Liz Overstreet
  • On December 14, 2012
Hiring the right employee is a challenging process. Your organization can be directly affected both positively and negatively by your decision. That is why hiring the right employee the first time is so important. It is better to spend a little extra time now than to have to go through this whole process again in […]
Read More
 

Back to basics: Re-examine Your Small Business Strategy

  • Posted by Liz Overstreet
  • On November 30, 2012
In tough economic times, many companies adapt by switching to a survival strategy, but when recovery comes, this strategy may not position them well for growth. If you are a small business owner, it may be time to reposition your business by taking a fresh look at key areas like marketing and operations. It is […]
Read More
 

Creating a Board of Advisors for Your Business

  • Posted by Liz Overstreet
  • On November 15, 2012
One trap entrepreneurs often fall into is that they get too close to their business to see it from any perspective other than their own. The associated risk is not responding fast enough to the changing marketplace. The bankruptcies of Blockbuster and Borders are perfect examples. While the marketplace was changing how it wanted to […]
Read More
 

Analyze Your Cash Flow Before You Borrow

  • Posted by Liz Overstreet
  • On November 1, 2012
One of the truisms of business is that cash is king. Cash flow is the life-blood of business. It must flow freely in and not too quickly out if the business is to survive. An in-bound cash-flow clot can lead to the business having a stroke. In these serious situations, financing can be a lifesaver, […]
Read More
 

I Used to Know How to Market!

  • Posted by Liz Overstreet
  • On October 18, 2012
Marketing has not changed. With that being said, if you have not been paying attention lately, there are many new tactics and strategies to use to reach your customers. Even some of the strategies that you used a few years ago may be forgotten or have evolved to a new level. Just because you had […]
Read More
 

Lessons From the Paper Boy

  • Posted by Liz Overstreet
  • On October 5, 2012
In this hurry-up world of smartphones, iPads, social media and Search Engine Optimization, the business owner is racing to keep up with the latest and greatest gizmos and gambits to sell more of his product or service. No doubt, technology has turned us into a global economy and the smallest, one person shop can now […]
Read More
 

Growing Business Profitably Requires Planning

  • Posted by Liz Overstreet
  • On September 20, 2012
  Many small business owners would like to grow their businesses, but have not been able to because they are so occupied with handling day to day operations they have not developed or implemented any plans for growth. Other small business owners have rapid, unplanned, uncontrolled growth that overwhelms them and depletes their cash flow, […]
Read More
 

Small Businesses May Be Flying Blind?

  • Posted by Liz Overstreet
  • On September 10, 2012
You are taxiing out to the runway. The pilot’s voice comes over the intercom, “Welcome aboard. For today’s flight there will be high winds and poor visibility. Expect strong turbulence.” You tighten your seatbelt and prepare for flight, but you’re not worried. You simply focus on those tropical drinks waiting at your destination. Sitting at […]
Read More