Use Job Description to Hire Right Person

Use Job Description to Hire Right Person

  • Posted by Liz Overstreet
  • On August 18, 2011
“We can’t find any decent employees!” If you own a small business, you can probably relate to the frustration expressed by this statement. But often the real cause of the problem is not matching the right person to the right job. And many small-business owners have trouble defining the job, making it almost impossible to […]
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Strategic planning: A must in today’s environment

  • Posted by Liz Overstreet
  • On August 16, 2011
It seems as if business owners are having a much shorter lead time to react to market forces. If you don’t adapt quickly, you may not be around to make changes later. So how do busy entrepreneurs keep in touch with change? One way is to have a strategic planning process in place that is […]
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Act Now to Prevent Shoplifting

  • Posted by Liz Overstreet
  • On August 11, 2011
Sometimes retail business owners offer their customers free samples of merchandise as part of their promotional efforts. Unfortunately, some customers like to take “free samples” that the shop owner does not know about. This is especially true in a tight economy. It could be some time before the owner realizes the theft. He may not […]
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Successfully Marketing Your Home-based Business

  • Posted by Liz Overstreet
  • On August 5, 2011
Most people who start a home-based business have the ability to “do the job” well, but typically they have never had to market their product or service and frequently end up marketing too little or marketing ineffectively. Home-based businesses are often not visible enough to potential customers. Those who are aware of your business may […]
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Be Prepared When Seeking a Loan

  • Posted by Clare Ursillo
  • On July 26, 2011
In tough economic times, small-business owners find it more difficult to access loans for their businesses. But there are still funds available, and banks still want to make loans – they make their money from lending money. The key is how much risk the banker sees when evaluating you and your business. If you are […]
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Leadership in the Workplace — Part II

  • Posted by Clare Ursillo
  • On July 21, 2011
In my first article, I explained that after retirement from the Army, I started consulting and my first contract was for a large food distribution center. During my time on-site I saw a number of issues that caused me to realize the majority of their problems were caused by trying to manage people as though […]
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Social Media Strategy for Trade Shows

  • Posted by Clare Ursillo
  • On July 19, 2011
As I visited the exhibitors at the recent Savannah Area Chamber of Commerce Business Networking Expo, I wondered how many of the participating business owners were aware of the potential benefits of using social media during a trade show. While social media is not a magical marketing solution for businesses, one powerful way it could […]
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Rules For Building Construction

  • Posted by Clare Ursillo
  • On July 15, 2011
  Small-business owners have a lot of issues to deal with when considering building a new facility for their business. This is true whether the project involves a new business, an expanding existing business or just major building renovations. It is critical that you understand and follow the various regulations that must be dealt with […]
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Leadership in the Workplace — the Beginning

  • Posted by Clare Ursillo
  • On July 8, 2011
When I retired from the Army after 34 years, I decided to do some consulting work, especially to companies involved in the food industry. My last military job was director of the Army’s commissary command (a grocery chain). I was familiar with many of the key players and companies, and I knew I could help […]
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Business Owners vs. Business Leaders

  • Posted by Clare Ursillo
  • On July 6, 2011
Many business owners become successful business managers but few grow to the next level – a business leader. I have worked with many small business owners during the past 20 years. I have noticed a path that the small-business owners who become business leaders travel. In fact, there are numerous books on the subject, and […]
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