Mary Hester, LAN Systems

Mary Hester, LAN Systems

  • Posted by Marketing Intern
  • On January 14, 2015
Strategic Planning Leads Norcross Technology Firm to Greater Profits After leading an IT department that had won several awards for another technical firm, Mary Hester acquired LAN Systems in January 2008 “We did the kind of IT work people needed,” says Hester, who sports both an M.B.A. and a degree in electrical engineering. “I wanted to take that experience and philosophy and […]
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Effectively Use LinkedIn

  • Posted by Emily Ambrose
  • On January 12, 2015
You hear people talking about LinkedIn and the importance of having a LinkedIn profile, but you are unsure of how to effectively use it. Do you really need it? I am here to tell you that LinkedIn is important and you do need a profile. LinkedIn is a social network but is mainly used by professionals. LinkedIn is there to build […]
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StartSmart

  • Posted by Marketing Intern
  • On January 8, 2015
Smart Steps to Launch Your New Business Owning your own business is the American dream. Building it to withstand the test of time requires a unique set of tools. SBDC StartSmart™ provides the resources, support, and motivation to put your dream within reach. SBDC StartSmart™ provides the tools to: Evaluate your concept and develop plans […]
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GrowSmart

  • Posted by Marketing Intern
  • On January 8, 2015
Whether you’ve been in business for twenty years or two years, SBDC GrowSmart™ can align your vision for your business with the steps to get you there. Create a framework to improve the performance of your business and shape the success of your business for years to come. Work ON your business, not just IN […]
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Should I Buy a Franchise? What to Consider.

  • Posted by Liz Overstreet
  • On December 19, 2014
If you’re thinking about buying a franchise, it’s important to understand the franchise system and then decide whether you will be happy operating a business within that system. This is by no means a complete list, but here are some important things to consider. Buying a franchise means you are buying a proven system. You […]
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How Great Leaders Inspire Action

  • Posted by Liz Overstreet
  • On October 9, 2014
 I recently attended a class where we began talking about Simon Sinek and his talk “How great leaders inspire action.” Quite a few people there had never heard of his Golden Circle which has inspired me to share it with you. Short of putting this entire article in quotations, I want you to know that […]
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Five Ways to Be Proactive and Improve Your Business

  • Posted by Liz Overstreet
  • On September 17, 2014
What are you doing today to improve your business? Are you so busy operating the business that you are not moving forward and making improvements? You must be proactive to get results. Here are five ways to improve the performance of your business. Step outside your comfort zone Your business may be running smoothly, but […]
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How To Develop a Content Marketing Strategy

  • Posted by Liz Overstreet
  • On August 21, 2014
The buzz words these days are content marketing. But what exactly does it mean and how can a business implement its use to bring value to their customers? Basically, content marketing is publishing information through various media outlets that will educate your customers. The benefit of publishing good content is that your targeted audience will […]
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10 Tips for Writing an Effective Newsletter

  • Posted by Liz Overstreet
  • On July 16, 2014
One way to communicate with your customer base is to develop a newsletter that provides relevant and useful information that the audience will want to read and share. Below are 10 tips for writing an effective newsletter: Utilize a newsletter template: Using an online newsletter template service will make it easy to have a layout […]
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Five tips for developing effective copy for your website

  • Posted by Liz Overstreet
  • On June 23, 2014
The old adage that first impressions are everything rings true in many areas of business, especially regarding your business’s website. Research concludes that Web users decide within ten seconds whether to continue reading a page or to move on. That means your business’s website has ten seconds to clearly communicate its value to your readers. […]
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