Be Proactive When Networking

Be Proactive When Networking

  • Posted by Liz Overstreet
  • On January 11, 2012
Someone once said that “90% of life is just showing up”. Well, business networking is part of the other 10%. You may have been advised that to increase your small business’s sales you need to network with other small business owners. But just showing up at chamber meetings, association meetings, or whatever type of meeting […]
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End-of-Year To-Do List for Small Business Owners

  • Posted by Liz Overstreet
  • On December 14, 2011
I know how hectic things are this time of year for most business owners. It is all you can do just to get things done that are needed for today. So many business owners just don’t get around to doing the little things that can save them time and/or money in the long run. For […]
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Five Tips to Help Strengthen Your Brand

  • Posted by Liz Overstreet
  • On December 2, 2011
Many small business owners see their business in a certain way. They know what message they are trying to communicate to their customers. They know their product or service well and have researched their target market and competition to determine the most effective image to convey.But customers do not always see the business the same […]
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Ways to Save Cash

  • Posted by Liz Overstreet
  • On November 30, 2011
Recently, I was listening to a business consultant who specializes in acquisitions and turn-around situations. He noted that companies in general have a tendency to follow high growth periods with a period of increasing expenses. Many of these expenses have no relationship to the growth per se but deal directly with the sense of prosperity. […]
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Small Mistakes Can Have a Big Impact

  • Posted by Liz Overstreet
  • On November 16, 2011
One of my favorite sayings by Yogi Berra is, “You can see a lot just by looking.” No doubt, we are all so busy that we forget to take the time to just “look” at our business.  Business owners often do or fail to do simple things that can have significant impact on their bottom […]
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Follow Up Can Make All the Difference

  • Posted by Liz Overstreet
  • On November 11, 2011
Your advertising campaign worked. Customers are coming into your shop, and sales are starting to roll in. So, you decide to take a moment to bask in the glory of a job well done. But make it a short moment. If you want to have a successful business, you have to keep those customers coming […]
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Time Management Tips

  • Posted by Liz Overstreet
  • On November 9, 2011
More small-business owners than ever are trying to improve their efficiency at work. In an effort to keep their payroll expenses from increasing, they have been trying to do more work “in-house.” I guess it is the classic case of do more with the same number of people or do the same amount of work […]
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What You Need to Know About Small Business Growth

  • Posted by Liz Overstreet
  • On November 3, 2011
Over the years, I have worked with many business owners through their rapid growth phase. Now, what I mean when I say rapid growth is going from a couple of employees to 20 employees. For a small business owner, this growth represents a major learning curve. During this growth, I see many owners make the […]
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Accurate Cost Numbers Reveal Profit Picture

  • Posted by Liz Overstreet
  • On November 1, 2011
Small-business owners strive to have profitable businesses. To know whether they are truly profitable, they must use accurate figures to evaluate profitability. One of the most important figures on a business’s income statement is the Cost of Goods Sold (COGS). But many times when my clients and I are discussing profitability, I find that their […]
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Cloud Computing Offers Cheap Solutions

  • Posted by Liz Overstreet
  • On October 21, 2011
The convenience of remote file access and workflow management is no longer restricted to only those businesses who can afford expensive enterprise-level software solutions and the developed information technology departments needed to keep it all running smoothly. You can leverage some of the same efficiencies for your business using some simple and inexpensive cloud computing […]
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