How to Establish Credibility as a New Business

You’ve started a new business and want to launch it to the world but haven’t yet landed your first client. The first step to winning over that first customer is to establish that you are an expert in your field. Here are four things you can start doing today to increase your credibility: Online Image | […]

Pearce: Importance of Marketing Data

I recently read an article in The Wall Street Journal about declining attendance at major college football games by college students.  It was in the July 17, 2015 edition of the paper and was titled “Just What Do Millennial Fans Want?”  It could just as easily have been titled “The Importance of Marketing Data When […]

Employee or Independent Contractor?

I recently provided five of my top HR tips to a local magazine. My No. 4 tip was “Don’t misclassify employees as independent contractors to avoid payroll taxes or worker’s compensation insurance. Violations of wage and labor laws can result in costly fines and penalties.” We work with small businesses every day, and the independent […]

Market and Banking Advice Aid Dairy Expansion into Agri-Tourism Destination

It is rare to see a young family in Georgia make a business out of a small dairy farm. The around-the-clock work and competition from big corporate dairies has stopped many who desire such a lifestyle dead in their tracks. Not so for fourth-generation dairy farmer Scott Glover and his wife, Jennifer, who have built […]

Sales for New Product Bloom with the SBDC’s Advice

Scot LaVelle owns a successful Dalton floor covering company, Niche Custom Flooring. Through the years, he has relied on experts at the University of Georgia Small Business Development Center to advise him on ways to shore up his finances, maximize his operations and stay profitable, even during the Great Recession. “We get so immersed in […]

New Product with Old Roots Plans for Rapid Production Expansion

Lou Thomann makes delicious teas from yaupon leaves and twigs hand-picked in the wild near his hometown, Savannah. He also uses locally grown honey, muscadine and scuppernong as sweeteners. “Ours is an amazing American story,” he says when asked to describe his new business, ASI Tea, Inc. “We call our yaupon teas the ‘All-American Healthy […]