SBDC Consulting Helps Savannah Musician/Manufacturer Tap the Green Note

Jody Jazz: UGA Small Business Development Center

[vc_row][vc_column][vc_column_text]A journey of fearless, creative self-discovery led renowned New York City jazz musician and music educator Jody Espina into founding JodyJazz, a global manufacturing business. And at a recent TEDxCreativeCoast talk he gave, he said he couldn’t feel happier about the success this journey has brought his way. “When you’re in this positive creative flow, […]

Accurate Accounting Reduces Costs, Spurs Growth for Restaurant Owners

Jacob Skelton was a sophomore at the University of West Georgia when he started working in the kitchen at South Street Station in Carrollton. When the restaurant closed in 2008, he went to work at the bottle shop next door. At that time, Skelton couldn’t have guessed that he and his friend, Chef Sean Teehan, […]

Single Retailer Looking for Big Spending Customer

When we walk into a store, we appreciate being welcomed by name and learning about products that we’re interested in and meet our needs. Store owners and employees who know us and know what we like make us feel important. As a result, we spend money more freely. Why? Because we have a mutually beneficial […]

The Selling Process: Steps to Success

Business owners understand the importance of fulfilling the needs of existing customers who are usually easier to work with and less time consuming. However, to be successful and grow your business you need to direct a lot of energy and effort toward landing the new customer. This means that you have to sell and not […]

ANALYZE THIS…Market Research Made Easy

One of the most important steps in starting a new business is conducting a thorough market analysis. This analysis will serve as a basis for a marketing plan and also should support your sales projections. Market analysis and research are critical to the success of any business venture, but it seems to offer one of […]

Advertising Success Depends on Frequency and Reach

Picture yourself pushing a shopping cart down the aisles of your favorite grocery store. Perhaps you have a shopping list, perhaps you don’t. As you are pushing the shopping cart there are various factors at work that impact your buying decisions. Pricing is a strong factor. Brand preference of your spouse always counts. There is […]

Your Price is the Lowest…Is That All You’ve Got?

You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]

Selling to Seniors

Would you like to have a growing market of wealthy customers identified who are brand loyal, have wealth, and are discriminating consumers? Two groups in this category might be labeled “traditional seniors” (those already 50+) and “new seniors” (those about to be 50), but NEVER call either group elderly. Traditional seniors now total 93,600,000 (28 […]