Your Price is the Lowest…Is That All You’ve Got?

Your Price is the Lowest…Is That All You’ve Got?

  • Posted by Marketing Intern
  • On March 23, 2015
You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]
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Selling to Seniors

  • Posted by Marketing Intern
  • On March 23, 2015
Would you like to have a growing market of wealthy customers identified who are brand loyal, have wealth, and are discriminating consumers? Two groups in this category might be labeled “traditional seniors” (those already 50+) and “new seniors” (those about to be 50), but NEVER call either group elderly. Traditional seniors now total 93,600,000 (28 […]
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Marketing in a 2.0 World

  • Posted by Marketing Intern
  • On March 23, 2015
It feels like marketing has been changing at the speed of light in the last couple of years. Technology has evolved and with it new tools have been developed that allow business owners to communicate better, faster and more intimately than ever with their target markets. This is a good thing for those who know […]
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The New “Boomers”…Opportunity Knocks

  • Posted by Marketing Intern
  • On March 23, 2015
Want to tap into a market whose buying power exceeded $860 billion in 2007 and should top $1.2 trillion in 2012 (Source: Selig Center for Economic Growth)? You can, but to do so you need to understand the U.S. Hispanic market. You need to know their wants and needs, what matters to them, and how […]
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Small Business Marketing 101

  • Posted by Marketing Intern
  • On March 23, 2015
One of the biggest marketing challenges entrepreneurs face is the ability to step outside of their own mindset and slip into the mind of the buyer. The most successful marketers and business owners are able to set aside their own bias and perceptions and ask two questions: “Why should someone exchange their hard-earned dollars for […]
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Suspect or Prospect?

  • Posted by Marketing Intern
  • On March 23, 2015
Selling is a function of business and is the key activity in your company. If you have no sales, you will not need a bookkeeper, a stock clerk, or anyone associated with production. No one will be needed to clean or dust. No one will be making deliveries. This being said, when asked if they […]
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Outsourcing Human Resources

  • Posted by Marketing Intern
  • On March 23, 2015
As a business grows, so does the need for help. With the addition of employees, the paperwork grows along with so many other areas of the business. If you have just hired your first employee or will in the near future, you will begin withholding taxes from your employees, paying taxes related to having employees […]
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Can Entrepreneurs Delegate?

  • Posted by Marketing Intern
  • On March 23, 2015
Oftentimes entrepreneurs are hesitant to delegate tasks to others in their organization even when they are overworked and less effective because they do not. This resistance may go hand in hand with the typical entrepreneurial personality. Traits like the inability to relinquish control, a sense of urgency, an analytical nature, and being results-oriented may explain […]
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