What You Need to Know About Small Business Growth

What You Need to Know About Small Business Growth

  • Posted by Liz Overstreet
  • On November 3, 2011
Over the years, I have worked with many business owners through their rapid growth phase. Now, what I mean when I say rapid growth is going from a couple of employees to 20 employees. For a small business owner, this growth represents a major learning curve. During this growth, I see many owners make the […]
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Accurate Cost Numbers Reveal Profit Picture

  • Posted by Liz Overstreet
  • On November 1, 2011
Small-business owners strive to have profitable businesses. To know whether they are truly profitable, they must use accurate figures to evaluate profitability. One of the most important figures on a business’s income statement is the Cost of Goods Sold (COGS). But many times when my clients and I are discussing profitability, I find that their […]
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Cloud Computing Offers Cheap Solutions

  • Posted by Liz Overstreet
  • On October 21, 2011
  The convenience of remote file access and workflow management is no longer restricted to only those businesses who can afford expensive enterprise-level software solutions and the developed information technology departments needed to keep it all running smoothly. You can leverage some of the same efficiencies for your business using some simple and inexpensive cloud […]
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Learn to Delegate to Grow Your Business

  • Posted by Liz Overstreet
  • On October 19, 2011
Many entrepreneurs find it difficult to delegate tasks to others even though delegation can be critical to growing a successful business.  Not delegating can make you overworked and ineffective and lead to missed opportunities and unsatisfied customers.  But delegating improperly or to the wrong person can have disastrous results.  Delegation is a process, not just […]
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Deciding What Price You Should Charge

  • Posted by Liz Overstreet
  • On October 12, 2011
A common pricing tactic pursued by small-business owners is to have the lowest price available. They assume that when customers compare prices, the business will have more customers and sell more units. And that means making more money, right? Probably not. The right price for your product is influenced by many factors that might change […]
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Stay in Charge of Your Business

  • Posted by Liz Overstreet
  • On October 5, 2011
More and more business owners tell me they feel like both the economy and their business are out of control. Their stress levels are up and their confidence is down. There is a sense of helplessness that leads to paralysis. However, now is the time to take action and make sure you are in the […]
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Benefit from Asking Questions About Your Market

  • Posted by Liz Overstreet
  • On October 4, 2011
Many small-business owners have performed what is called secondary market research to gather information about their market. Secondary market research involves finding information that is already compiled. Someone else has conducted the research and you must sift through it to find what may be useful to you as you grow your small business. But small-business […]
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Get More Out of Social Media

  • Posted by Liz Overstreet
  • On September 27, 2011
Social media is often touted as a free way to promote your business.  In reality, it can take a lot of time to do it right.  This means money whether it is your time or the time of someone you hire. You may believe, as many business owners do, that your social media campaign is […]
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What Makes Your Business Special?

  • Posted by Liz Overstreet
  • On September 22, 2011
One critical question I ask my small-business clients when discussing their marketing efforts is “What is it about your business that would make customers buy from you instead of your competitors?” Too often, small-business owners don’t take time to examine this question. Their businesses end up blending in among the competition. Such businesses may survive […]
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Evaluate Franchise Opportunities

  • Posted by Liz Overstreet
  • On September 8, 2011
One option people consider when planning to start a business is buying a franchise. There are many advantages to buying a franchise versus starting your business “from scratch.” A well established business model and a successful, well recognized brand can provide a great jump start into entrepreneurship. But deciding which franchise to buy requires a […]
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