Marketing in a 2.0 World

It feels like marketing has been changing at the speed of light in the last couple of years. Technology has evolved and with it new tools have been developed that allow business owners to communicate better, faster and more intimately than ever with their target markets. This is a good thing for those who know […]

The New “Boomers”…Opportunity Knocks

Want to tap into a market whose buying power exceeded $860 billion in 2007 and should top $1.2 trillion in 2012 (Source: Selig Center for Economic Growth)? You can, but to do so you need to understand the U.S. Hispanic market. You need to know their wants and needs, what matters to them, and how […]

Small Business Marketing 101

Customer Service Small Business

One of the biggest marketing challenges entrepreneurs face is the ability to step outside of their own mindset and slip into the mind of the buyer. The most successful marketers and business owners are able to set aside their own bias and perceptions and ask two questions: “Why should someone exchange their hard-earned dollars for […]

Suspect or Prospect?

Selling is a function of business and is the key activity in your company. If you have no sales, you will not need a bookkeeper, a stock clerk, or anyone associated with production. No one will be needed to clean or dust. No one will be making deliveries. This being said, when asked if they […]

Outsourcing Human Resources

As a business grows, so does the need for help. With the addition of employees, the paperwork grows along with so many other areas of the business. If you have just hired your first employee or will in the near future, you will begin withholding taxes from your employees, paying taxes related to having employees […]

Can Entrepreneurs Delegate?

Oftentimes entrepreneurs are hesitant to delegate tasks to others in their organization even when they are overworked and less effective because they do not. This resistance may go hand in hand with the typical entrepreneurial personality. Traits like the inability to relinquish control, a sense of urgency, an analytical nature, and being results-oriented may explain […]

Looking for Good Employees?

Finding the right employees is a very important part of owning a business. More and more business owners say that they face. Before trying to find employees, the employer should have a detailed job description along with interview questions. If possible, the interview questions should be prepared by someone who has performed the tasks that […]

Ten Mistakes that Sabotage Business Success

As a business consultant I have seen many businesses struggling because they had made very basic and avoidable mistakes. Here is my list of ten mistakes to avoid. They are not in order of importance since any one of them can have serious consequences for the business. Failure to Plan. This one pertains not only […]