Follow Up Can Make All the Difference

Follow Up Can Make All the Difference

  • Posted by Liz Overstreet
  • On November 11, 2011
Your advertising campaign worked. Customers are coming into your shop, and sales are starting to roll in. So, you decide to take a moment to bask in the glory of a job well done. But make it a short moment. If you want to have a successful business, you have to keep those customers coming […]
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Time Management Tips

  • Posted by Liz Overstreet
  • On November 9, 2011
More small-business owners than ever are trying to improve their efficiency at work. In an effort to keep their payroll expenses from increasing, they have been trying to do more work “in-house.” I guess it is the classic case of do more with the same number of people or do the same amount of work […]
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What You Need to Know About Small Business Growth

  • Posted by Liz Overstreet
  • On November 3, 2011
Over the years, I have worked with many business owners through their rapid growth phase. Now, what I mean when I say rapid growth is going from a couple of employees to 20 employees. For a small business owner, this growth represents a major learning curve. During this growth, I see many owners make the […]
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Accurate Cost Numbers Reveal Profit Picture

  • Posted by Liz Overstreet
  • On November 1, 2011
Small-business owners strive to have profitable businesses. To know whether they are truly profitable, they must use accurate figures to evaluate profitability. One of the most important figures on a business’s income statement is the Cost of Goods Sold (COGS). But many times when my clients and I are discussing profitability, I find that their […]
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Cloud Computing Offers Cheap Solutions

  • Posted by Liz Overstreet
  • On October 21, 2011
  The convenience of remote file access and workflow management is no longer restricted to only those businesses who can afford expensive enterprise-level software solutions and the developed information technology departments needed to keep it all running smoothly. You can leverage some of the same efficiencies for your business using some simple and inexpensive cloud […]
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Learn to Delegate to Grow Your Business

  • Posted by Liz Overstreet
  • On October 19, 2011
Many entrepreneurs find it difficult to delegate tasks to others even though delegation can be critical to growing a successful business.  Not delegating can make you overworked and ineffective and lead to missed opportunities and unsatisfied customers.  But delegating improperly or to the wrong person can have disastrous results.  Delegation is a process, not just […]
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Deciding What Price You Should Charge

  • Posted by Liz Overstreet
  • On October 12, 2011
A common pricing tactic pursued by small-business owners is to have the lowest price available. They assume that when customers compare prices, the business will have more customers and sell more units. And that means making more money, right? Probably not. The right price for your product is influenced by many factors that might change […]
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Stay in Charge of Your Business

  • Posted by Liz Overstreet
  • On October 5, 2011
More and more business owners tell me they feel like both the economy and their business are out of control. Their stress levels are up and their confidence is down. There is a sense of helplessness that leads to paralysis. However, now is the time to take action and make sure you are in the […]
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Benefit from Asking Questions About Your Market

  • Posted by Liz Overstreet
  • On October 4, 2011
Many small-business owners have performed what is called secondary market research to gather information about their market. Secondary market research involves finding information that is already compiled. Someone else has conducted the research and you must sift through it to find what may be useful to you as you grow your small business. But small-business […]
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Get More Out of Social Media

  • Posted by Liz Overstreet
  • On September 27, 2011
Social media is often touted as a free way to promote your business.  In reality, it can take a lot of time to do it right.  This means money whether it is your time or the time of someone you hire. You may believe, as many business owners do, that your social media campaign is […]
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