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Avoid Costly Marketing Mistakes

  • Posted by Liz Overstreet
  • On June 21, 2011
Working with small business owners for many years has shown me it is easy to waste a lot of money on fruitless marketing efforts. I have seen many small business owners spend their advertising dollars based on assumptions they have made without critical evaluation and planning. This approach to marketing usually results in poor sales […]
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Cash Flow Is the Lifeblood of Your Company

  • Posted by Liz Overstreet
  • On June 16, 2011
Understanding the concept of cash flow and how to manage it is essential in today’s business environment. Many small businesses fail because of inadequate working capital and poor cash flow management. The owner often confuses the terms “profit” and “cash flow.” Profit is not the same as cash flow even though there is a relationship […]
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Communication Skills Vital

  • Posted by Liz Overstreet
  • On June 14, 2011
Business relationships don’t always go smoothly. But building and maintaining good relationships with customers, employees, suppliers and even competitors is vital to becoming a successful small-business owner. To keep good relationships, you need to learn how to react when difficult situations arise. This requires patience and the application of excellent communication skills. Training in better […]
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Be Prepared for Seasonal Sales Changes

  • Posted by Liz Overstreet
  • On June 3, 2011
Many of my clients have to deal with the fact that their sales can vary significantly depending on what month of the year it is. These seasonal changes can have a negative effect on the business’ cash flow when sales drop. And although having more customers is normally seen as a good thing, the busy […]
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Tips for Hiring the Right Employee

  • Posted by Liz Overstreet
  • On May 20, 2011
Planning your efforts and focusing on what you really need throughout the hiring process will improve your chances of success. Here are some tips for hiring the right employee for your small business. Understand the legal issues The process of finding and hiring employees for your small business can result in legal problems. Educate yourself […]
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Don’t Overlook Competitors

  • Posted by Liz Overstreet
  • On May 13, 2011
Few things can doom a small business more effectively than “no competition.” When a prospective small-business owner tells me that one of the reasons he wants to start a certain type of business is because “there’s nothing like that here, so there’s no competition,” he has dismissed a very critical part of the planning process. […]
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Social Media Guidelines for You and Your Employees

  • Posted by Liz Overstreet
  • On May 9, 2011
Wow! How things have changed over the last few years. We as individuals and as business owners now have more ways to stick our foot in our mouth than ever before. Not only do we have more public ways to mess up, but it appears to stay out in cyber world forever. I am so […]
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Ways to Save Cash

  • Posted by Liz Overstreet
  • On April 18, 2011
I was listening to a business consultant who specializes in acquisitions and turn-around situations. He noted that companies in general have a tendency to follow high growth periods with a period of increasing expenses. Many of these expenses have no relationship to the growth per se but deal directly with the sense of prosperity. In […]
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