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Don’t Overlook Competitors

  • Posted by Liz Overstreet
  • On May 13, 2011
Few things can doom a small business more effectively than “no competition.” When a prospective small-business owner tells me that one of the reasons he wants to start a certain […]
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Ways to Save Cash

  • Posted by Liz Overstreet
  • On April 18, 2011
I was listening to a business consultant who specializes in acquisitions and turn-around situations. He noted that companies in general have a tendency to follow high growth periods with a […]
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Webmaster Offers Tips to ‘Just Do It’

  • Posted by Liz Overstreet
  • On April 1, 2011
Over the years I have helped a lot of business people improve their online website presence and ranking on the major search engines. It has been a lot of fun, […]
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What’s Your New Normal?

  • Posted by Liz Overstreet
  • On March 30, 2011
Everywhere I go, I am asking small business owners the same question: “What does your new normal look like?” Often, I get this response: “Good question, because the way we […]
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Get Your Website Ready for Global Visitors

  • Posted by Liz Overstreet
  • On February 18, 2011
Many small business owners use websites to help them market their products and services and provide information about their businesses to potential customers. But few of them set up their […]
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‘SWOT’ Your Competition

  • Posted by Liz Overstreet
  • On January 28, 2011
Some small-business owners are familiar with the concept of conducting a SWOT analysis of their business to help them with strategic planning. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.Entrepreneurs […]
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