Niche vs. Demographic Marketing

Niche vs. Demographic Marketing

  • Posted by Clare Ursillo
  • On May 6, 2011
My last article “Lemonade Marketing” generated several funny replies plus some interesting questions about defining niche versus demographics marketing. In this article, I will share my thoughts on these interesting and important marketing considerations. First, some definitions: Niche is usually a group of people who share the same area of interest. A demographic is a […]
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When It’s Time to Say Goodbye

  • Posted by Clare Ursillo
  • On May 2, 2011
It is always exciting when you start a new business. There are so many things to do from writing a business plan, securing funding, finding the right location and hiring your first employee. But if you have a business partner, you both should think about how you need to protect yourself and the business if […]
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Tips for Buying an Existing Business

  • Posted by Clare Ursillo
  • On April 28, 2011
Sometimes people who are planning to start their own business consider the option of buying an existing business. This can have advantages if the business is well-established and successful. But this does not mean you don’t need to do your research and develop your own business plan before moving forward. Starting a business requires a […]
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Spring Cleaning for Small Business

  • Posted by Clare Ursillo
  • On April 26, 2011
Ah, the joy of spring! When the flowers bloom and the sunshine feels good, it’s time to start spring cleaning. So how does spring cleaning apply to small businesses? Well, as a business owner there are things you can do to “clean up” your business. Spring is a great time to look around and see […]
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The Lemonade Stand Approach to Marketing

  • Posted by Clare Ursillo
  • On April 20, 2011
I don’t know how many of you were watching the federal budget drill on television, but I watched a lot of it (I’m now retired, I think). I caught a number of segments on Fox News, and one of the commercials featured a young girl named “Susie.” Susie started out selling lemonade in her front […]
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Ways to Save Cash

  • Posted by Clare Ursillo
  • On April 18, 2011
I was listening to a business consultant who specializes in acquisitions and turn-around situations. He noted that companies in general have a tendency to follow high growth periods with a period of increasing expenses. Many of these expenses have no relationship to the growth per se but deal directly with the sense of prosperity. In […]
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10 Tips for Presenting Your Plan to Investors

  • Posted by Clare Ursillo
  • On April 11, 2011
Entrepreneurs who are bringing a new product or service to the market must often seek funding to support their plans. Many times they cannot obtain a loan because lenders are uncomfortable with the risk associated with the venture. Therefore you may have to seek investors who are willing to take on this risk and become […]
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Anyone Can Sell to the Federal Government

  • Posted by Clare Ursillo
  • On April 6, 2011
Small businesses looking to increase their revenues might want to consider taking on a new type of customer, the federal government. The federal government is the world’s largest purchaser of goods and services. However, in working with small-business owners, I find many who think government contracts are mostly about military and construction related products and […]
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Webmaster Offers Tips to ‘Just Do It’

  • Posted by Clare Ursillo
  • On April 1, 2011
Over the years I have helped a lot of business people improve their online website presence and ranking on the major search engines. It has been a lot of fun, and the feedback I have received has, for the most part, been positive. Thank You. Fast forward. You have a great site; you are providing […]
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What’s Your New Normal?

  • Posted by Clare Ursillo
  • On March 30, 2011
Everywhere I go, I am asking small business owners the same question: “What does your new normal look like?” Often, I get this response: “Good question, because the way we do business has really changed over the past two years.” That’s because our economic landscape has changed and the business owners that have survived and […]
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