There is no “I” in Customer

There is no “I” in Customer

  • Posted by Marketing Intern
  • On February 23, 2015
The old sports mantra says, “There is no ‘I’ in Team.” Well, the same thing can be applied to business… “There is no ‘I’ in Customer.” As a SBDC consultant, I talk with many successful, as well as aspiring business owners. Although there is no guaranteed rule-book for success, the prosperous business owners seem to […]
Read More
 

Focus on Your Strengths and Grow

  • Posted by Marketing Intern
  • On February 23, 2015
As small business owners continue to tighten their belts, minimize discretionary spending, and watch as friends and family lose their businesses, their jobs, their homes and suffer personal challenges during this recessive economy, it is critical to focus your energies on your business strengths. For those companies who have weathered seasons of the highs and […]
Read More
 

Leadership That Drags at the Top: Five Steps to Prevention for CEOs and Owners

  • Posted by Marketing Intern
  • On February 23, 2015
In The Future of Management, Gary Hamel writes about the challenge of preventing top management’s out-ofdate beliefs from impeding strategic renewal and how to minimize the drag of old mental models. The issue is, understandably, one usually more obvious to middle managers than to top management. As small businesses grow, a common practice is to […]
Read More
 

Survive and Thrive

  • Posted by Marketing Intern
  • On February 23, 2015
In his book Deep Survival, Laurence Gonzales examines stories of people who survived the most dramatic life and death situations. He asserts that while proper equipment and intelligence are important, the most important indicators of survival lie in a person’s psychological and emotional make-up. Gonzales writes that searchers often find people who have died while […]
Read More
 

Layoffs: An Option of Last Resort

  • Posted by Marketing Intern
  • On February 23, 2015
With the economy tightening on a daily basis and few words of encouragement for the immediate future, many employers are enacting layoffs as a means of reducing costs and sharpening their focus. Layoffs are a particularly difficult option for the small business owner because oftentimes employees are wearing multiple hats; thus, the remaining employees will […]
Read More
 

Making Performance Appraisals Effective

  • Posted by Marketing Intern
  • On February 23, 2015
Are performance appraisals necessary in today’s business world? Yes, the appraisal is an important opportunity for the employee and employer to sit down and evaluate the prior year’s performance. Work performance cannot be improved unless it is measured. The actual appraisal meeting should be scheduled so that both parties can sit down and have an […]
Read More
 

Back to the Basics for Business Owners

  • Posted by Marketing Intern
  • On February 23, 2015
We all know the economy is in turmoil and businesses are being forced to reinvent themselves to simply survive. So what now? What should business owner do? President Obama’s words during his inaugural speech were very clear when he said, “Starting today, we must pick ourselves up, dust ourselves off, and begin again the work […]
Read More
 

Ten Truths that all Small Business Owners Should Know

  • Posted by Marketing Intern
  • On February 23, 2015
Last week a new business owner asked me what ten things would I tell a family member who was starting a business. This was an intriguing question and one that I pondered. At first, I thought of the standard things such as write a business plan, know your break-even point, know your target market, etc. […]
Read More