A lot of business owners don’t understand that their email address is part of their company’s branding.
Let’s say George Washington is president of ABC Services, Inc. I can’t tell you how many times I’ve seen an email address that looked something like this:
If your business email looks like one of these, then you (and your company) don’t look any different from the guy selling a used refrigerator on Cragslist. It will be hard for your customers and vendors to take you seriously.
We recommend that business owners get a website for their businesses and then link their email to it.
For example, if your company is ABC Services, Inc., try to get the web domain abcservices.com, or something similar that will be meaningful to your customers. Then, set up your email using first initials and last names. Be professional about it.
Now, if George follows this type of methodology, his email address will look like this:
I think most people will agree that this creates a lot more professional image than the ones above. And, it continues (aka repeats) the branding of ABC Services, Inc.
Also, we suggest that you not try to be cute with firstname.lastname@example.org or GW@abcservices.com. These types of email addresses make it harder for your customer/vendor to know who he’s dealing with. And, they may come across as something done by a high school or college kid.
Hope this helps. Let us know what you think.