Digital Marketing Workshop: Crafting the Perfect Strategy

Description

Crafting the Perfect Digital Marketing Strategy:

With so many ways to market your business, it’s easy to become overwhelmed. Should you do social media? Newspaper ads? Mailers? It’s all you can do to stay ahead of the daily activity of running your business, let alone finding the best way to market.

Fortunately, crafting a winning digital marketing strategy is easy if you understand just three things: who you are, who your customers are, and where they are.

This half day workshop will take a deep dive into these three key areas of digital marketing strategy, using key concepts from Traction by Gabriel Weinberg and Justin Mares and Start with Why by Simon Sinek to help you craft a digital marketing strategy that works for your business. This class will be an interactive workshop. We encourage you to bring your laptops to begin working on your new strategy right away.

COST: $49.00
HOURS: 4

Additional Info.

Topics Covered:

  1. Discovering your ‘why’
  2. Finding who your customer is, and how they want to be marketed to
  3. Discussing the 19 traction channels of digital and offline marketing
  4. Selecting the best digital channels for your business
  5. Relational versus Transactional media options

Every Participant Receives:

  1. A copy of Traction: How Any Startup Can Achieve Explosive Growth by Gabriel Weinberg and Justin Mares
  2. Custom “Right Target, Right Message, Right Medium” workbook
  3. Lunch and refreshments

Upcoming Courses

February
February 13
➕ More details
February 13
09:00 AM to 04:00 PM
Rev your digital marketing engine! Accelerate Your Digital Marketing is an interactive course designed to teach small business owners and key employees how to be successful in the digital landscape. Early Bird Discount available!


Email us for more details or call 7065692651.
March
March 23
➕ More details
March 23
09:00 AM to 12:00 PM


Email us for more details or call 6784665100.
April
Digital Marketing Conference
Kennesaw  (KSU Center, Room 401)
April 21
09:00 AM to 03:00 PM
April 21
➕ More details
Digital Marketing Conference
Kennesaw  (KSU Center, Room 401)
April 21
09:00 AM to 03:00 PM


Email us for more details or call 4705786450.
September
Digital Marketing Series: Pay-Per-Click Advertising and Search Engine Optimization
Kennesaw  (KSU Center, Room 401)
September 09
09:00 AM to 11:00 AM
September 09
➕ More details
Digital Marketing Series: Pay-Per-Click Advertising and Search Engine Optimization
Kennesaw  (KSU Center, Room 401)
September 09
09:00 AM to 11:00 AM
Buy 2 or more and get 50% off per seat (1st seat regular price)


Email us for more details or call 470.578.64.
Digital Marketing Series: Getting the Most Out of Your Google Analytics
Kennesaw  (KSU Center, Room 401)
September 23
09:00 AM to 11:00 AM
September 23
➕ More details
Digital Marketing Series: Getting the Most Out of Your Google Analytics
Kennesaw  (KSU Center, Room 401)
September 23
09:00 AM to 11:00 AM
Buy 2 or more and get 50% off per seat (1st seat regular price)


Email us for more details or call 4705786450.
October
October 05
➕ More details
October 05
09:00 AM to 12:00 PM


Email us for more details or call 6784665100.