Digital Marketing Workshop: Crafting the Perfect Strategy


Crafting the Perfect Digital Marketing Strategy:

With so many ways to market your business, it’s easy to become overwhelmed. Should you do social media? Newspaper ads? Mailers? It’s all you can do to stay ahead of the daily activity of running your business, let alone finding the best way to market.

Fortunately, crafting a winning digital marketing strategy is easy if you understand just three things: who you are, who your customers are, and where they are.

This half day workshop will take a deep dive into these three key areas of digital marketing strategy, using key concepts from Traction by Gabriel Weinberg and Justin Mares and Start with Why by Simon Sinek to help you craft a digital marketing strategy that works for your business. This class will be an interactive workshop. We encourage you to bring your laptops to begin working on your new strategy right away.

COST: $49.00

Additional Info.

Topics Covered:

  1. Discovering your ‘why’
  2. Finding who your customer is, and how they want to be marketed to
  3. Discussing the 19 traction channels of digital and offline marketing
  4. Selecting the best digital channels for your business
  5. Relational versus Transactional media options

Every Participant Receives:

  1. A copy of Traction: How Any Startup Can Achieve Explosive Growth by Gabriel Weinberg and Justin Mares
  2. Custom “Right Target, Right Message, Right Medium” workbook
  3. Lunch and refreshments

Upcoming Courses

Adairsville  (NorthSide Bank)
July 30
11:30 AM to 01:30 PM
July 30
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Adairsville  (NorthSide Bank)
July 30
11:30 AM to 01:30 PM
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Learn to develop a successful digital marketing strategy for your business at Develop Your Digital Marketing Strategy Lunch N' Learn. Space is limited for this unique program created by UGA SBDC Business Consultants. Let us know you're coming by clicking the "Buy Now" button to the right.

Email us for more details or call 7066222006.
September 25
➕ More details
September 25
08:00 AM to 05:00 PM

Email us for more details or call 2294201144.