Create a Sales Strategy to Deliver Superior Results


Looking for a game plan to bring in new clients and increase sales? It may be time to create a sales strategy. Sales training expert, Scott Siegel examines how small businesses can optimize their sales strategy, process, and execution to grow their revenues, increase sales and bring new customers to their business.

Date: Wednesday, March 25, 2020

Time: 9 a.m. – 11 a.m.

Where: KSU Center, Room 401, Kennesaw State University, 3333 Busbee Drive, Kennesaw, GA 30144

COST: $49.00
Buy 2 or more and get 50% off per seat! (1st seat regular price)


Additional Information

Learning Objectives:

  • How to build a sales structure for superior results
  • Hiring – how to find the right person to get it right the first time
  • Acceleration sales through metrics
  • Six steps to successful one-to-one sales meeting


Scott Siegel | Founder,Beacon Sales Advisors
Scott Siegel is the founder of Beacon Sales Advisors (powered by Sales Xceleration). He is an Outsourced/Fractional Vice President of Sales, who focuses on helping small and mid-size companies optimize their sales strategy, process, and execution. Scott helps companies with hiring and developing the sales force, transforming the companies’ sales culture, implementing new sales processes and procedures and instilling best practices. He focuses not only at the strategic level but also at the tactical level.

Scott earned his bachelor’s from West Virginia Wesleyan and MBA from the University of New Haven. He started his career with Frito-Lay and worked for Welch’s, Keurig Green Mountain and good2grow leading sales organizations ranging from $25MM to $3B. Scott’s held broad cross-functional leadership roles in national sales, field sales, operations, marketing and corporate strategy.

Upcoming Courses

No programs available

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.