Get the training you need to take your business to the next level
An innovative program dedicated to providing valuable training from industry experts to
small business owner and their employees.
Driving Online Traffic through Search Engine Optimization and Pay-Per-Click Advertising: Search Engine Marketing – SEO and PPC – are excellent marketing channels for businesses that want to drive more qualified traffic, convert more prospects, and acquire new leads on a regular basis. In this workshop we’ll discuss how to get to the next level using these two channels, as well as how to track and report on these marketing efforts.
Instructor: Jenny Munn is Search Engine Marketing Consultant focused on generating awareness, traffic and conversions that help businesses fill their pipelines faster. Jenny is passionate about her field, and has been a frequent speaker on SEO and website marketing since 2012. Jenny has taught digital marketing at EdNet, WordCamp Atlanta, NAIS, Digital Atlanta, Solo PR Summit, Business Marketing Association, Atlanta Tech Village, PRSA, and various digital marketing organizations. Find out more at jennymunn.com.
When: Wednesday, March 21, 9AM – 12PM
Where: Room 402, KSU Center, 3333 Busbee Drive, Kennesaw, GA 30144
Cost: Each session is ONLY $49 PER PERSON!
On the third Wednesday of each month from 9AM – 12PM
Room 402, KSU Center, 3333 Busbee Drive, Kennesaw, GA 30144
Each session is ONLY $49 PER PERSON!
May 16: Dealing with Difficult People and Situations – Dr. Susan Raines, KSU Conflict Management
Does your workplace have an Eeyore, shirker, Type-A workaholic, narcissist, or other difficult personalities? Every workgroup has at least one. This training will provide you with the tools to recognize different types of difficult
personalities, communicate effectively with them, and use their unique skillsets to the organization’s best advantage. Additionally, each attendee can choose to anonymously share examples of common problems in their workplace and receive customized advice to address those concerns.
June 20: Creating a Culture of Outstanding Customer Service – Dr. Susan Raines, KSU
Happy customers, clients and patients don’t happen by accident. Successful organizations create positive cultures of customer service based on a firm foundation of conflict prevention and management skills and processes. An unhappy customer tells an average of 9 others, while a happy customer tells only one! The good news is that when a customer is unhappy, the company can do a lot to recapture their business and make them more loyal than ever. This training provides detailed suggestions about how organizational leaders can create a culture designed to create loyal customers whose expectations are consistently met or exceeded.
July 15: Financial Management Essentials for Owners and Managers – Andy Fried, UGA SBDC at KSU
Evaluating a company’s financial health is an essential skill for all business owners. Learn the fundamentals of
financial analysis, with instruction on reading financial statements, understanding financial ratios and cash flow management. Find out what the numbers really mean and start developing practical strategies for improving your company’s performance. Instruction includes using a financial scorecard and dashboard that quickly and easily inform company personnel on financial performance. All attendees receive a scorecard and dashboard template in Microsoft Excel format.
SPONSORED BY: The Commercial Finance Group
August 15: Let’s Create a Killer Social Strategy – Manuela Muraro, former SM Director, King of Pops
2018 is shaping up to be a huge year for Instagram. Changes in the algorithm will force us to come up with a new strategy and use every single tool IG has available to get our messages across. In this fun workshop, you will learn Instagram current trends; last 12™ content mix strategy; creative and easy ways to use
stories for business; how to use Instagram Highlights as a powerful promotional tool; how to combine
quality content and ads to make a bigger impact; best practices to get the most out of each post and more.
September 19: Unraveling the Mystery of Social Media – Kristin Carlbom, Digital Marketing, ReachLocal
As a local business, it’s critical to take advantage of social media to reach and engage with consumers before they search. Social Media marketing puts your business message or compelling offer in front of interested prospects who are ready to take action. Learn how to drive brand awareness, website traffic, social engagement, and leads for your business.