Jessica White brings a rich background of sales, marketing and technology experience to the Macon SBDC branch.  Though a lifelong resident of the middle Georgia area, Jessica spent over twelve years consulting with small & mid-size businesses throughout the rural areas of middle and south Georgia to the metropolitan territories of Atlanta and Charlotte.

After obtaining her Business & Information Technology degree from Macon State College, Jessica launched a successful career in radio advertising with Cumulus Media.  She then expanded into award-winning sales consulting roles, receiving world-class sales training from several Fortune 500 companies, to include American Express, Morgan Stanley & Automatic Data Processing (ADP).  She later earned her MBA from Georgia College & State University and joined the UGA SBDC immediately thereafter.

Today, Jessica embraces her Business Consultant role with the mission of combining her expertise with the SBDC’s wealth of training & resources in a way that empowers both existing and start-up businesses to thrive and effectively compete in an ever-changing market.

Education

• Master of Business Administration (MBA) – Georgia College & State University
• Bachelor of Science (BS) – Macon State College, Business & Information Technology (Marketing)

Experience

Jessica has over 12-years of enterprise sales & marketing experience, consulting with C-level executives of various industries in the following areas of business development:

• ACCOUNTING / FINANCE – Expense & Cash Flow Management Solutions; Retirement & Investment Strategies; Profit Maximization
• MARKETING – Radio, Print, Digital Advertising; Brand Strategy Development; Sales, Growth & Retention Strategies
• TECHNOLOGY – Enterprise Software Solutions, Integrated Applications, Data Analytics, Operations Management & Workflows