A supplemental grant from the U.S. Small Business Administration is helping rural Georgia businesses improve their digital marketing tactics which should translate to growth in sales. The University of Georgia SBDC delivered its Digital Marketing Bootcamp this spring in Vidalia, Griffin, and Milledgeville. A fourth Bootcamp will be held in Americus in August. The locations selected are commercial hubs for some of Georgia’s more rural areas.
The premise of the Digital Marketing Bootcamp is to guide business owners in the use of social media, website optimization, paid online advertising, and the growing use of video to market products and services. The instruction is delivered by UGA SBDC consultants along with a panel of industry experts from each of the hosting communities.
“The turnout at these programs has been great,” stated UGA SBDC director of continuing education Kyle Hensel. “We are continuing to update the educational content of the program as digital marketing evolves so quickly.”
“The participants are always glad to know that the learning doesn’t have to end when the Bootcamp is over,” Hensel continued. “The local SBDC offices are available for follow-up consultations to help with implementation and refining marketing strategies that incorporate digital applications.”