The Coca-Cola Company Supplier Development Institute (C3SDI)


The UGA SBDC at GSU is partnering with The Coca Cola Company Global Supplier Diversity Team to host the Supplier Development Institute (C3SDI). It is designed for executives of established and professionally managed small businesses who are close to or currently providing services to large corporations or government agencies.

Classes are scheduled for four, full-day sessions, over 5 months. Business owners will learn to analyze and manage their business like a seasoned CEO. The program consists of 28 hours of class time covering key areas of business growth, including:

  • Supply Chain Essentials
  • Strategic Planning for Capacity Building and Growth
  • Marketing, Sales, and Business Development
  • Financial Management
  • Contract and Performance Management
  • Executive Coaching for Personal and Professional Development

Business Consultants, subject matter experts and TCCC supply chain and supplier diversity executives will add insights to the topic of the day.

Additionally, each attendee will have the opportunity to work 1-on-1 with a UGA SBDC at GSU Business Consultant to assist them to implement the best practices learned in the sessions. The expected outcome for this program is that these companies are better positioned to provide their products and services to large corporations or government entities.


Additional Information

Program participants will grow in their understanding of best practices that are necessary to establish and grow profitable relationships with large global corporations, including:

  • How corporate supply chains and procurement departments operate
  • Business model analysis
  • Corporate buyer behavior and decision-making processes
  • Growing your “Opportunity Pipeline”
  • Performance excellence and how to become a preferred supplier
  • Effective client relationship management
  • Financial health evaluation
  • Financial strategies and capital acquisition

Providing products and services to large corporations is a major endeavor that requires intentional strategic positioning and planning. You will explore what it means to be a supplier to a global corporation and what is required for you to succeed in that environment.

Understanding how corporate buyers make decisions is essential to successfully positioning your company. Learn to identify the right opportunities, connect with the right contacts, and secure valuable contracts using the effective marketing, sales and business development tactics.

It is possible to be overwhelmed by your own success, especially if your financial structure is not prepared for business at this level. Learn how to analyze your company’s financial condition and develop strategies to improve profits and cash flow. Create a financial plan to ensure your contracts will be profitable and sustainable.

Winning the contract is only the beginning. Executing with excellence creates the opportunity for a long-term relationship and repeat business. Assess your current operations and learn methods to become an invaluable supply chain partner.

Upcoming Courses

No programs available

All programs of the UGA SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.