User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Social Media: Timeless Tips for Business Owners

  • Posted by Liz Overstreet
  • On September 15, 2017
Most small business owners know that social media can be a great tool to use to help market their business and build relationships with customers. However, when it comes to how to use social media most effectively, many are left scratching their heads. And it is no wonder—the world of social media is constantly changing […]
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