Be Prepared When Seeking a Loan

  • Posted by Liz Overstreet
  • On July 26, 2011
In tough economic times, small-business owners find it more difficult to access loans for their businesses. But there are still funds available, and banks still want to make loans – they make their money from lending money. The key is how much risk the banker sees when evaluating you and your business. If you are […]
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Social Media Strategy for Trade Shows

  • Posted by Liz Overstreet
  • On July 19, 2011
As I visited the exhibitors at the recent Savannah Area Chamber of Commerce Business Networking Expo, I wondered how many of the participating business owners were aware of the potential benefits of using social media during a trade show. While social media is not a magical marketing solution for businesses, one powerful way it could […]
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Rules For Building Construction

  • Posted by Liz Overstreet
  • On July 15, 2011
  Small-business owners have a lot of issues to deal with when considering building a new facility for their business. This is true whether the project involves a new business, an expanding existing business or just major building renovations. It is critical that you understand and follow the various regulations that must be dealt with […]
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Ongoing Learning Critical

  • Posted by Liz Overstreet
  • On June 30, 2011
There are numerous “entrepreneur quizzes” to help people evaluate their chances of being a successful entrepreneur. Many of the questions deal with personal traits such as innovation, initiative, stamina, risk taking and adaptability. But even if small-business owners have personal traits that match well with the typical traits of a “born entrepreneur,” this does not […]
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Relocating Can Affect Retail Business

  • Posted by Liz Overstreet
  • On June 23, 2011
One of the most dangerous times in the life of a small retail business is when the owner needs to relocate. Often this is because the business is growing and the existing facility is no longer suitable. This is a nice problem to have, but choosing the wrong new location can kill the growing company. […]
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Avoid Costly Marketing Mistakes

  • Posted by Liz Overstreet
  • On June 21, 2011
Working with small business owners for many years has shown me it is easy to waste a lot of money on fruitless marketing efforts. I have seen many small business owners spend their advertising dollars based on assumptions they have made without critical evaluation and planning. This approach to marketing usually results in poor sales […]
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Communication Skills Vital

  • Posted by Liz Overstreet
  • On June 14, 2011
Business relationships don’t always go smoothly. But building and maintaining good relationships with customers, employees, suppliers and even competitors is vital to becoming a successful small-business owner. To keep good relationships, you need to learn how to react when difficult situations arise. This requires patience and the application of excellent communication skills. Training in better […]
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Be Prepared for Seasonal Sales Changes

  • Posted by Liz Overstreet
  • On June 3, 2011
Many of my clients have to deal with the fact that their sales can vary significantly depending on what month of the year it is. These seasonal changes can have a negative effect on the business’ cash flow when sales drop. And although having more customers is normally seen as a good thing, the busy […]
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