User Experience in Marketing
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
Investing in Your Staff Pays Off
As a business consultant, I have noticed that many of my clients are laser-focused on increasing sales. More sales = long-term success, so they spend their efforts creating and implementing strong promotional campaigns. I coach my clients that long-term success is based on client retention (repeat business). Because of access to massive amounts of information […]