Are you a Grasshopper or an Ant?
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is:
It’s Not The What, But The Why
The age of the infomercial seems to be at a close. Current trends are showing consumers are looking for authenticity and vulnerability from the business with which they shop. This need or desire for authenticity or “realism” is evident with the vast amount of reality television shows such as The Bachelor, Real Housewives of Beverly […]
Aim to Please
Have you ever seen the bathroom sign that says, “We aim to please. You aim too, please”? Over the 4th of July of weekend, while traveling with the family, I had a customer service experience worth sharing. It all began, as so many road trips do, with a pre-departure oil change and tire rotation. Trying […]
There is no “I” in Customer
The old sports mantra says, “There is no ‘I’ in Team.” Well, the same thing can be applied to business… “There is no ‘I’ in Customer.” As a SBDC consultant, I talk with many successful, as well as aspiring business owners. Although there is no guaranteed rule-book for success, the prosperous business owners seem to […]
Georgia’s Small Businesses Must Look to the Familiar to Make it Through Tough Times
It wasn’t very long ago that the federal government passed the financial rescue package. Georgians embraced this historic government action with both optimism as well as with deepening concern about the state’s and country’s economy. One major segment of the economic engine, the nation’s small businesses, continues to struggle in today’s difficult market conditions. Small […]