What Do You Need to Know About LinkedIn?

  • Posted by Clare Ursillo
  • On July 17, 2017
LinkedIn is unique among the elite pillars of today’s social media landscape. How so? First, LinkedIn is set up to facilitate B2B activities – networking, connecting, informing, and marketing.  In fact, it may be the best online B2B venue available.  (No cat videos, please!) Second, only 20% of the 500 million-member behemoth’s revenue derives from […]
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Customer Service: A Tale of Two Corporate Giants

  • Posted by Allison Willis
  • On June 15, 2017
As a SBDC Consultant, I consider myself a “business nerd,” someone that studies the best practices in business development, marketing and sales to try and offer my clients cutting edge advice to help them successfully start and grow their companies. Because of this, it is intriguing to me when I encounter exceptionally good or bad […]
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5 Items to Review on Your Facebook Page

  • Posted by Emily Ambrose
  • On September 21, 2016
Does you Facebook Page layout for desktop look different than it did before? In early August 2016, Facebook launched the new Facebook Page layout for desktops! Here are FIVE items to review for Page owners: Review your COVER IMAGE. You now no longer have to take into account the profile picture or other content overlay. […]
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5 Tips for Using Facebook Ads

  • Posted by Emily Ambrose
  • On July 13, 2016
As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends. Facebook has a great handle on what is important to you based on who and what you interact with most […]
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Are you a Grasshopper or an Ant?

  • Posted by Stacy Johnson
  • On July 12, 2016
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is:
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Using Online Video in a Different Way

  • Posted by Ashley Panter
  • On January 19, 2016
The previous 12 months marked quite the year for online marketing with one of the biggest trends being the use of video marketing. In fact, the company Hubspot called 2015 the year of video marketing. People use their free time to just pull out their phone or tablet and watch a video. According to Groupon […]
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Should I Have an App for My Business?

  • Posted by Ashley Panter
  • On December 14, 2015
In this age of handheld interaction with smartphones and tablets, businesses need to engage their customer base as much as possible. What better way than with a mobile app? But before launching into the new world of app development, business owners should answer three major questions.   What do you want the app to do? […]
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Last Minute Holiday Email Ideas

  • Posted by Ashley Panter
  • On December 10, 2015
A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season. Whether you sell products to customers, offer services to other businesses, or run a nonprofit organization — there are plenty of last-minute emails you can send out before the end of the year.
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How to Successfully Post on Facebook

  • Posted by Ashley Panter
  • On October 13, 2015
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]
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