Social Media: Timeless Tips for Business Owners

  • Posted by Liz Overstreet
  • On September 15, 2017
Most small business owners know that social media can be a great tool to use to help market their business and build relationships with customers. However, when it comes to how to use social media most effectively, many are left scratching their heads. And it is no wonder—the world of social media is constantly changing […]
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Keep Score in Your Business with Financial Dashboard Reports

  • Posted by Marketing Intern
  • On February 9, 2015
While talking with a group of friends, a novice golfer claimed that he had more fun playing golf when he didn’t keep score. Many small business owners may feel the same way about their finances. Often they are afraid to keep score, afraid of what the numbers may say. Ultimately, it’s just more comfortable to […]
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Important Tips for Finding Happiness at Work

  • Posted by Liz Overstreet
  • On June 8, 2011
Writing about happiness might seem a stretch for a professor of marketing, but I have been leading an honors section of Georgia Southern’s freshmen orientation class titled “Finding Happiness in Today’s Consumption-Oriented Society.”  Marketers share some blame for the overt materialism that undermines much happiness in our lives today, and I will try to rectify […]
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