Fixing the Broken Windows of Your Business

  • Posted by Ashley Panter
  • On September 13, 2016
James Wilson and George Kelling, two brilliant social psychologists, published their “broken windows theory of urban decay” in 1982, in which they proved that small signs of disorder in a community such as a simple broken window in a housing project or retail storefront that goes unfixed could encourage more negative behavior. A broken window […]
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