Ten Truths that all Small Business Owners Should Know

  • Posted by Marketing Intern
  • On February 23, 2015
Last week a new business owner asked me what ten things would I tell a family member who was starting a business. This was an intriguing question and one that I pondered. At first, I thought of the standard things such as write a business plan, know your break-even point, know your target market, etc. […]
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Business Owners vs. Business Leaders

  • Posted by Liz Overstreet
  • On July 6, 2011
Many business owners become successful business managers but few grow to the next level – a business leader. I have worked with many small business owners during the past 20 years. I have noticed a path that the small-business owners who become business leaders travel. In fact, there are numerous books on the subject, and […]
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Big Mistakes that Kill Small Businesses

  • Posted by Liz Overstreet
  • On June 28, 2011
When the economy tightens, many small businesses are unable to keep their doors open. One reason for this is that in a booming economy many mistakes by management don’t come to light. High revenues can cover a lot of management error. However, when revenues tighten, management missteps can cause the business to fail. Here are […]
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Cash Flow Is the Lifeblood of Your Company

  • Posted by Liz Overstreet
  • On June 16, 2011
Understanding the concept of cash flow and how to manage it is essential in today’s business environment. Many small businesses fail because of inadequate working capital and poor cash flow management. The owner often confuses the terms “profit” and “cash flow.” Profit is not the same as cash flow even though there is a relationship […]
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Don’t Be Intimidated By Financial Documents

  • Posted by Liz Overstreet
  • On June 6, 2011
I have always been surprised by how many business owners don’t use their financial statements to manage their business. But over the years, I have come to understand why. It’s because they don’t really understand those statements. One of the first things I tell business owners when teaching them about financial statements is that looking […]
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