User Experience in Management

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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The Dangers of Micromanagement

  • Posted by Cheryl Greenerl
  • On May 31, 2017
Micro-management can be the death of teams, initiatives, organizations and long-awaited impact.  It is defined as a management style that closely observes or controls the work of subordinates or employees.  In fact, the exertion of excessive control is one of the hallmarks of positional leadership- the lowest level of leadership. Here are four unwanted outcomes […]
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WHAT’S YOUR STRATEGY?

  • Posted by Cheryl Greenerl
  • On February 9, 2017
by Alisa Kirk Many businesses conduct strategic planning by the calendar year.  The new/revised plan is implemented in January, and individual assignments and deadlines are handed out.  Small businesses should always have a plan, but often the owners are too busy to create one, or don’t see the need for one.  When I hear a […]
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Are you a Grasshopper or an Ant?

  • Posted by Stacy Johnson
  • On July 12, 2016
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is:
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How Running A Small Business is Like Coaching a Football Team

  • Posted by Ashley Panter
  • On January 11, 2016
It may not be something that often crosses your mind, but football coaches and small business owners have a lot in common. Both professions require leadership, dedication, commitment and a strong work ethic in order to succeed. Just like football coaches, as a small business owner, you must take on many roles to ensure everybody […]
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Strategic Planning for Small Businesses

  • Posted by Marketing Intern
  • On March 23, 2015
The importance of ongoing planning for an existing business cannot be underestimated in these turbulent economic times. Yogi Bera’s statement, “If you don’t know where you are going, you will wind up somewhere else,” is probably true of most business owners. That somewhere else may be out of business. Strategic Planning is a change-oriented process […]
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