Don’t Get Left Waze Behind in Marketing

  • Posted by Ashley Panter
  • On March 20, 2019
As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business.  With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze.
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How to Have the Most Success With LinkedIn

  • Posted by Ashley Panter
  • On July 24, 2018
LinkedIn is unique among social media platforms and is the acknowledged leader for B2B marketing activities. LinkedIn’s member engagement has grown by 50% in the past year, and the number of members liking, commenting, and sharing content on the platform has actually doubled. The primary measure of your success on LinkedIn is engagement, defined as […]
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User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

  • Posted by Ashley Panter
  • On May 31, 2018
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
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