Google Livestream: Small Biz Summer School

  • Posted by Deborah Free
  • On July 13, 2018
Google, Constant Contact, LinkedIn, and Vistaprint have teamed up to host a free livestream workshop, Small Business Summer School, to teach small businesses key strategies, tools and products to prepare you for a successful 2nd half of the year, including the upcoming holiday season.
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User Experience in Marketing

  • Posted by Ashley Panter
  • On June 25, 2018
In case you missed the first post of this blog series, How to Connect Through Experience, this blog post is part of a three post series which serves as an overview/background for an upcoming National ABSDC Conference presentation delivered by Michael Myers (Consultant for UGA SBDC in Athens) and myself (J. Ashley Panter, Marketing Manager at […]
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How to Connect Through Experience

  • Posted by Ashley Panter
  • On June 25, 2018
The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]
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Targeted Marketing Campaign Leads Atlanta Video Marketer to New Heights

  • Posted by Ashley Panter
  • On May 31, 2018
Creative Internet Authority is more than a name for Montina Portis’s Roswell-based video marketing business. Establishing one’s authority and creating a reputation for knowledge and opinions that are respected by one’s peers has been so essential to her success that she speaks on the topic at industry conferences around the country. Portis knew she’d need […]
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You just cannot buy advertising like this

  • Posted by Emily Ambrose
  • On April 9, 2018
As small business owners, we are always looking for ways to get our product or message out in front of our target audience.  It is hard work, with some hits and a lot of misses.   But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]
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Why Target Marketing is Important and How to Do It

  • Posted by Ashley Panter
  • On March 1, 2018
At the University of Georgia  Small Business Development Center (SBDC), we not only strive to help educate small business owners to ensure successful growth of their businesses, but we also value helping to provide students with “real world” industry-style experience while contributing to UGA’s goal of enhancing both undergraduate and graduate education. In fact, on average […]
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Take Advantage of Market Disruptions…Before It’s Too Late!

  • Posted by Laura Katz
  • On February 28, 2018
Market disrupters have a way of affecting your business, whether they are directly or indirectly associated to your industry. Often, when market disrupters arrive, business seem caught by surprise. They either scramble to compete with a “me too” product, or they continue to do business as usual which often has a negative impact on their […]
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