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You just cannot buy advertising like this

As small business owners, we are always looking for ways to get our product or message out in front of our target audience.  It is hard work, with some hits and a lot of misses.   But, sometimes you get a gift in the form of free promotion and you need to take advantage of […]

Why Target Marketing is Important and How to Do It

At the University of Georgia  Small Business Development Center (SBDC), we not only strive to help educate small business owners to ensure successful growth of their businesses, but we also value helping to provide students with “real world” industry-style experience while contributing to UGA’s goal of enhancing both undergraduate and graduate education. In fact, on average […]

Campaign Approach to Marketing Feeds Sales at Atlanta Pizzeria

Slice Pizzeria, tucked away on Poplar Street in downtown Atlanta, celebrated its tenth anniversary in November 2016. Its business partners Brian Agee and Karen Smiley moved from their first pizzeria in the West End to Georgia State University’s western boundary in 2006, hoping to serve more students, tourists and conventioneers. “It was a very slow […]

Increase Local Google Search Results in Four Easy Steps

What is Google My Business and why should you care? Google My Business is the most important building block for any businesses local marketing campaign. It is free, easy to set up and increases the likelihood of your business coming up in a search result organically. One of the most critical elements of Google being […]

2017 Entrepreneur Success Series

[vc_row][vc_column width=”1/2″][vc_column_text] April 27, 2017 Part I                    Starting A Business Find out if owning a business is right for you. We cover: Personal Traits of an Entrepreneur, Marketing Analysis, Legal and Insurance Considerations, Marketing for Your Business, Bookkeeping and Accounting Basics, Financial and Money Management, and Basics of Business Plan Preparation. May 4, 2017 Part […]

13 Seconds…

By Mark Lupo, CBCP Back in the late fall of 2014, our UGA SBDC team conducted a tour of our service area of 11 counties in southwest Georgia.  Traveling through several counties, our travels put us in Meriwether County for the lunchtime hour and we decided to have lunch at the Bullock House. Many of […]

Mark Your Calendars for Small Business Saturday: November 26th!

UGA Small Business Saturday

The changing of the seasons is marked not only by changes in weather, but changes in activities.  Autumn brings brilliant leaf viewings, plenty of pumpkin to sniff, sip and carve, as well as the realities of retail.  November is historically known as the month when many retailers aim to break even.  Black Friday got its […]