5 Items to Review on Your Facebook Page
Does you Facebook Page layout for desktop look different than it did before? In early August 2016, Facebook launched the new Facebook Page layout for desktops! Here are FIVE items to review for Page owners: Review your COVER IMAGE. You now no longer have to take into account the profile picture or other content overlay. […]
What Business Can Learn from Pokemom GO
[vc_row][vc_column][vc_column_text]Pokemon GO is the new internet phenomenon that has taken the world by storm. While I was on vacation last week I downloaded the app to play with my 13-year-old daughter. I confess that I have never played a game on my smartphone before, so why now? I admit I was a little curious as […]
Targeting Your Customers
A lot of business owners feel that they have to market to the whole world – or at least their whole city/county/community. It scares them to consciously make a decision not to market to some segment (or segments) of their universe. As small business owners, we don’t have huge marketing budgets. So, it really is […]
5 Tips for Using Facebook Ads
As of July 2016, Facebook announced the decline in your organic reach for business page. The main reason for that is because Facebook wants to show users what they want to see from their friends. Facebook has a great handle on what is important to you based on who and what you interact with most […]
Are you a Grasshopper or an Ant?
A favorite of mine is the story of The Grasshopper and The Ant. If you do not recall, the premise of the fable is that the Grasshopper is enjoying the summer day, hopping, chirping and singing away when the Ant passes by, working away, storing food. The Grasshopper asks the Ant why it is working so hard when everything is so easy, foods plentiful, and states that the Ant should be enjoying the sunshine. The Ant replies that he is planning for the winter, by continuing to work when everything was going well. Of course, winter comes and the Ant is well prepared while the Grasshopper is out in the cold, starving. The moral of the story is:
How to Work a Trade Show Like a Pro
[vc_row][vc_column][vc_column_text]Every business has some type of association and association’s host trade shows. My experience with trade shows has been that they are an opportunity to connect with people that you may have difficulty setting up an appointment with. Often, decision makers are attending the shows and have more time to meet one-on-one. If you plan to exhibit at […]
3 Ways to Organize Your Sales Team for Success
One of the most common mistakes early stage entrepreneurs make is assuming that their product or service will “sell itself.” With very few exceptions, this is almost never the case; sales success is usually the combination of hard work, persistence, and having a well-organized sales strategy. One of the key reasons the “selling itself” myth is so persistent is that […]
2016: More Profits, Less Chocolate
The year 2016 has arrived and with it, our annual declarations of New Year’s resolutions and fresh starts. My resolutions this year are to win the lottery, compete on Dancing with the Stars (as a star of course), and limit myself to only ONE pound of chocolate per day. In reality, statistics show that only […]