Understanding Gross Margin

  • Posted by Ashley Panter
  • On March 2, 2016
Ignoring your financial statement is like ignoring the health of your business. Startups and new business owners often overlook understanding gross margin. This can have a direct impact on your ability to effectively manage a growing business, price your products, and most importantly, make a profit.   Gross Margin Overview The gross margin represents the […]
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Your Price is the Lowest…Is That All You’ve Got?

  • Posted by Marketing Intern
  • On March 23, 2015
You advertise that you have the lowest price in town…is that the best you have to offer? If price is the only thing that distinguishes your business from the competition, you may have a problem. If a competitor beats your price tomorrow, you have lost your uniqueness. What do you do? If you cut your […]
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