Social Media: Timeless Tips for Business Owners

  • Posted by Clare Ursillo
  • On September 15, 2017
Most small business owners know that social media can be a great tool to use to help market their business and build relationships with customers. However, when it comes to how to use social media most effectively, many are left scratching their heads. And it is no wonder—the world of social media is constantly changing […]
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What Do You Need to Know About LinkedIn?

  • Posted by Clare Ursillo
  • On July 17, 2017
LinkedIn is unique among the elite pillars of today’s social media landscape. How so? First, LinkedIn is set up to facilitate B2B activities – networking, connecting, informing, and marketing.  In fact, it may be the best online B2B venue available.  (No cat videos, please!) Second, only 20% of the 500 million-member behemoth’s revenue derives from […]
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Facebook and the Power of Video

  • Posted by Susan White
  • On April 18, 2016
78% of Americans have one or more social media accounts, which means no matter who your customer is they’re probably on social media. In an age of exponential digital and mobile growth, it’s increasingly difficult to grow your business without social in your marketing mix. There’s no doubt Facebook is King of the social media roost, and that video is the fastest growing type of viral content. But how can your business use video and Facebook to reach customers and make a digital splash? This class is a hands-on, practical guide to getting started with Facebook and video content.
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How to Successfully Post on Facebook

  • Posted by Ashley Panter
  • On October 13, 2015
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]
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How to Get Better Email Open Rates

  • Posted by Ashley Panter
  • On October 13, 2015
Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]
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5 Things to Consider Before Using an Image From Google

  • Posted by Ashley Panter
  • On October 7, 2015
We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]
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7 Tools From Google to Boost Your Brand

  • Posted by Ashley Panter
  • On September 21, 2015
Who doesn’t want to boost their brand and elevate your online exposure? Well, you’re in luck! Google offers ginormous selection of tools that make “brand boosting” possible for your small business. While some of these services are well known, others are a bit hidden. Regardless, the major commonality of these tools are that they can be a […]
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Advertising on Facebook the Niche Way

  • Posted by Ashley Panter
  • On September 2, 2015
Not a day goes by without me getting questions about how to better use social media to help gain new customers and increase sales. In particular, business owners want to use Facebook more efficiently because they use it personally and know that many of their customers use the popular network. Well it’s true; according to a USA Today article, there are 1.39 […]
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Social Media Privacy

  • Posted by Marketing Intern
  • On July 7, 2015
Social networking giant Facebook has received much criticism over the past few years due to its decline of organic reach, affecting both companies and users. Unfortunately, things aren’t getting better – a recent study in March 2015 by Locowise revealed that a measly 2.6% of Facebook Page posts are seen organically by their fans. Obviously […]
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Effectively Use LinkedIn

  • Posted by Emily Ambrose
  • On January 12, 2015
You hear people talking about LinkedIn and the importance of having a LinkedIn profile, but you are unsure of how to effectively use it. Do you really need it? I am here to tell you that LinkedIn is important and you do need a profile. LinkedIn is a social network but is mainly used by professionals. LinkedIn is there to build […]
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