How a Smiley Face in the Right Place Can Improve Audience Engagement

  • Posted by Ashley Panter
  • On July 17, 2018
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]
Read More
 

Aid in Securing USDA Loan Places Southwest Georgia Product in Stores Across the U.S.

  • Posted by Ashley Panter
  • On February 23, 2018
Ray Crosby knows his bees and honey. A third-generation farmer who lives with his family in the rural southwest Georgia town of Omega, he understands what makes his product—packaged as pure, unfiltered raw honey—unique. His knowledge, in fact, resonates with the customers from coast-to-coast who buy Weeks Honey. “Working with Ray, I’ve learned a lot […]
Read More
 

Facebook Zero is Coming!

  • Posted by Ashley Panter
  • On January 26, 2018
Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you, […]
Read More
 

Social Media: Timeless Tips for Business Owners

  • Posted by Clare Ursillo
  • On September 15, 2017
Most small business owners know that social media can be a great tool to use to help market their business and build relationships with customers. However, when it comes to how to use social media most effectively, many are left scratching their heads. And it is no wonder—the world of social media is constantly changing […]
Read More
 

What Do You Need to Know About LinkedIn?

  • Posted by Clare Ursillo
  • On July 17, 2017
LinkedIn is unique among the elite pillars of today’s social media landscape. How so? First, LinkedIn is set up to facilitate B2B activities – networking, connecting, informing, and marketing.  In fact, it may be the best online B2B venue available.  (No cat videos, please!) Second, only 20% of the 500 million-member behemoth’s revenue derives from […]
Read More
 

Facebook and the Power of Video

  • Posted by Susan White
  • On April 18, 2016
78% of Americans have one or more social media accounts, which means no matter who your customer is they’re probably on social media. In an age of exponential digital and mobile growth, it’s increasingly difficult to grow your business without social in your marketing mix. There’s no doubt Facebook is King of the social media roost, and that video is the fastest growing type of viral content. But how can your business use video and Facebook to reach customers and make a digital splash? This class is a hands-on, practical guide to getting started with Facebook and video content.
Read More
 1

How to Successfully Post on Facebook

  • Posted by Ashley Panter
  • On October 13, 2015
Everyone knows how to post to Facebook, but not everyone knows how to SUCCESSFULLY post to Facebook. When scrolling through my timeline, I often see terrible posts by marketers who get lazy. They share an article and just include the link. No description or even custom image. This is a “no-no.” Facebook surveyed users and […]
Read More
 

How to Get Better Email Open Rates

  • Posted by Ashley Panter
  • On October 13, 2015
Just like social media, you have to be almost a word-smith with email too. Many complain that their open rates have plummeted, their emails get marked as spam, or their contacts are unsubscribing and “they’re losing them forever.” Everything from subjects lines, colors, boring content, to images, can all play a role in whether someone […]
Read More
 

5 Things to Consider Before Using an Image From Google

  • Posted by Ashley Panter
  • On October 7, 2015
We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]
Read More
 1