A Business Owner’s Most Important Skill

  • Posted by Clare Ursillo
  • On December 14, 2017
Most people start a business because they are good at something. They are good cooks, they are good at making or repairing things, or they simply have a specialized skill set in an area of value to customers. They often think that their advanced knowledge or ability in their chosen profession will propel them to […]
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Create a Marketing Plan for 2018

  • Posted by Clare Ursillo
  • On November 13, 2017
On a scale of 1-10, how would you rate your business’s marketing efforts this past year? Did you get a good return on investment for every marketing dollar spent, or could resources have been used more efficiently? What did you plan on doing in 2017 that you just never got around to doing, and why […]
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Social Media: Timeless Tips for Business Owners

  • Posted by Clare Ursillo
  • On September 15, 2017
Most small business owners know that social media can be a great tool to use to help market their business and build relationships with customers. However, when it comes to how to use social media most effectively, many are left scratching their heads. And it is no wonder—the world of social media is constantly changing […]
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The 5 C’s of Business Credit

  • Posted by Clare Ursillo
  • On August 14, 2017
As a business consultant, I routinely help small businesses with access to capital.  My role in the process is to assist with business plans, acquisition and expansion plans, strategic plans and financial projections that may be needed to accompany a funding request.  Before we begin that process I always have a discussion about the 5 […]
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Build Your Customer Profile

  • Posted by Clare Ursillo
  • On June 15, 2017
There is not a business out there that sells its products or services to everyone.  I find this shocking, but some people really don’t like chocolate.  So, if you aren’t selling to everyone, who exactly are you selling to?  The 80/20 rule suggests that 80% of your sales are coming from 20% of your customers.  […]
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Networking Tips From a Wallflower

  • Posted by Clare Ursillo
  • On May 8, 2017
I have a confession to make.  I am an introvert.  For people with my particular type of personality, networking can be anywhere from exhausting to downright terrifying.  Unfortunately, networking is an essential part of any organizations marketing plan, especially in a town like Savannah where it’s all about who you know.  So, what is a […]
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Three Reasons Why You Should Buy Your First Business

  • Posted by Clare Ursillo
  • On March 10, 2017
When most “first time entrepreneurs” think about having their own business – they quickly default to the position that they have to start a new business from scratch. They feel that they must create a completely new entity, of their own design, in order to satisfy their dream of business ownership. However, the truth is […]
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Financial Projections Expand and Support a Savannah Tradition

  • Posted by Ashley Panter
  • On September 13, 2016
By all accounts, the Gretchen Greene School of Dance is a Savannah tradition. Founded in 1969 by a Savannah native who danced as a Radio City Music Hall Rockette, the school now teaches the children and grandchildren of many an aspiring young ballerina and tap dancer who first graced its studios. So many new young […]
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Using a VRI Analysis for Strategic Planning

  • Posted by Clare Ursillo
  • On April 19, 2016
Why do some companies perform better than others in the same industry? A large portion of the answer lies in understanding what sets businesses apart from each other by looking at their resources and capabilities. Being able to identify how businesses that offer similar products or services are different, allows for consumers to distinguish and […]
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