Training

Ready, Aim, Fire! is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific target customers and cost-effectively communicating to them through social media. This program is designed for businesses 2 or more years in business with 3 or more employees. The ideal participant is a business owner or marketing manager. Lunch included!

KEY ELEMENTS OF TRAINING:

How to identify target client
Where to find market research
Which social media channels are appropriate to communicate with targets
How to create an effective post
When it is appropriate to spend money on advertising
How to use filters to reach potential customers

UGA SBDC Business Consultant Rob Martin will discuss the importance of your employees' success.

Enjoy a light breakfast & networking from 7:30 AM-7:50 AM and our program will be from 7:50 AM - 9:00 AM

Registration opens at 7:30am. Breakfast is included. Check out the class immediately after this one: "Doing Business with UGA" http://www.georgiasbdc.org/training/?center=athens

LeadSMART Finance is designed to strengthen business owners understanding of how to position themselves to be stronger from financial standpoint. It will help dynamically growing business owners understand what lenders are requiring today’s world to obtain a funding, how important tax changes will affect small business and understanding which business structure is best.

Check out the class immediately before this one: "Intro to Federal Contracting & Small Business Certifications" http://www.georgiasbdc.org/training/?center=athens

Join us at The Foundry as we rebroadcast Google's Summer Biz School. (This broadcast was previously recorded live)

Small businesses are the growth engine of our economy, creating 2 out of 3 net new jobs. And businesses that are online grow 40% faster than those that aren’t. We can help small businesses connect with more customers by helping them get online and on the map.

Luckily, school is in session! Sharpen your pencils and sit down to Google’s Small Business Summer School to learn lessons to stand out online, build relationships and prepare for a great end of year.

Google, Constant Contact, LinkedIn, and Vistaprint have teamed up to host a free livestream workshop, Small Business Summer School, to teach small businesses key strategies, tools and products to prepare you for a successful 2nd half of the year, including the upcoming holiday season. The UGA Small Business Development Center is hosting a viewing party for small businesses to get together and tune in.

Ready, Aim, Fire! is a program is designed to help business owners better focus their marketing efforts and expenditures by accurately identifying their specific target customers and cost-effectively communicating to them through social media. This program is designed for businesses 2 or more years in business with 3 or more employees. The ideal participant is a business owner or marketing manager. Lunch included!

KEY ELEMENTS OF TRAINING:

How to identify target client
Where to find market research
Which social media channels are appropriate to communicate with targets
How to create an effective post
When it is appropriate to spend money on advertising
How to use filters to reach potential customers

The Starting A Business course covers important tools and resources a business owner needs to establish a solid foundation during its early formative years.

Topics for discussion include:

Personal Traits of an Entrepreneur
Marketing Analysis
Legal and Insurance Considerations
Technology for Your Business
Bookkeeping and Accounting Basics
Financial and Money Management
Basics of Business Plan Preparation
Who should attend: Startups (businesses less than 2 years old)

Course materials provided.

Register and stay for our Alternative Financing Forum immediately after. http://www.georgiasbdc.org/training/?center=athens

Register for our Starting A Business class before this forum. http://www.georgiasbdc.org/training/?center=athens

Do you want to increase the value of your business? Learn how to efficiently invest in your business and improve the balance sheet at Buy Sell Hold. This brand new program is designed specifically for small businesses and taught by UGA SBDC business consultants, representatives from Abraxas Business Services in Atlanta, and the Cox Family Enterprise Center at KSU. 

Businesses need access to capital to operate and grow their businesses. However, traditional loans are not always available nor are they necessarily the best source of funds for all businesses. In this session, a panel of experts will discuss alternative means for gaining access to the financing your business needs to thrive and grow.

If you are considering starting a small business, then this workshop is a crucial first step. Since lack of planning is one of the main reasons new businesses fail, attending this workshop maybe one of the most important decisions you make before opening your business. Topics for discussion include; is my business idea feasible, financing your business, operating legally, building your team and pulling it all together. Handout information will be provided.

The Starting A Business course covers important tools and resources a business owner needs to establish a solid foundation during its early formative years.

Topics for discussion include:

Personal Traits of an Entrepreneur
Marketing Analysis
Legal and Insurance Considerations
Technology for Your Business
Bookkeeping and Accounting Basics
Financial and Money Management
Basics of Business Plan Preparation
Who should attend: Startups (businesses less than 2 years old)

Course materials provided.

ENROLLMENT:
Applicants MUST be accepted before they can enroll. (Applications are reviewed to ensure competitive conflicts are minimized.) Once approved, register and pay before September 31st and tuition will be $595 per qualified applicant. A discount code will be given at the time of approval. After September 31st, tuition will return to full price of $895. This program is made available to qualified applicants by the generous support and partnerships of our Statewide Sponsor, Georgia Power. For more information visit: https://www.georgiasbdc.org/growsmart/

The Early Bird Special of $59 is only good through August. It goes up to $79 on September 1st.

HIRING TO WIN: 
Have you ever hired or promoted someone who did not live up to your expectations? Is there a better way to ensure success? You will learn more about: Average vs. Superior Worker, The Information Gap, The Hiring Process, Types & Uses of Assessments for “Job Matching”, Three Places to Fix “People Problems”
BAD HIRE, NOW WHAT? 
You have made a hiring mistake. What do you do to remedy the situation? You will learn about: Identify the Types of “Bad Hires, Warning: Your New Hire is Not Who You Thought They Were, Steps to Deal With a Bad Hire, Learning From Our Mistakes, Retaining Your Superstars

HIRING TO WIN: 
Have you ever hired or promoted someone who did not live up to your expectations? Is there a better way to ensure success? You will learn more about: Average vs. Superior Worker, The Information Gap, The Hiring Process, Types & Uses of Assessments for “Job Matching”, Three Places to Fix “People Problems” 

BAD HIRE, NOW WHAT? 
You have made a hiring mistake. What do you do to remedy the situation? You will learn about: Identify the Types of “Bad Hires, Warning: Your New Hire is Not Who You Thought They Were, Steps to Deal With a Bad Hire, Learning From Our Mistakes, Retaining Your Superstars

Go to https://www.georgiasbdc.org/growsmart for complete program description.  Early bird discounts available.  Application must be completed to be considered for discount and acceptance.  

In order to effectively market yourself in the government sector, you should have a corporate résumé. Government agencies call this a Capabilities Statement. A Capabilities Statement should contain information to tell buyers why you’re an expert and why they should feel confident about awarding you a contract. This workshop provides instruction on how to write a good Capabilities Statement, including all the right ingredients. If you are looking for help with how to present your company to government decision-makers, then attending this workshop is a must.

Ever wondered how to introduce your business to a government buyer? Like everything else, there's a right way and a wrong way. Government officials are often pressed for time, so you usually have a limited amount of time to "sell yourself." This workshop will teach you how to introduce yourself like a pro ... and convince decision-makers that you are an expert at what you do!
BRING YOUR BROWN BAG LUNCH!  

Struggling to find balance in a business that requires farming and financial expertise?
 
At Good to Grow, participants will develop important skills specifically for fruit and vegetable growing businesses. Hear from UGA Extension Agents, UGA Small Business Development Center Consultants, Professors, chefs, and other industry experts. Breakfast, lunch, and networking are included! 

KEY TAKEWAYS: Develop a thorough knowledge of a fruit and vegetable farming business, Implement important marketing & financial business tools, Understand specific farming techniques to ensure a rich harvest, Discover secrets to becoming a restaurant supplier, Understand food safety standards

If your business is ready for growth, SBDC GrowSmart gives you the tools and strategies to reach your goals. GrowSmart was developed by the UGA SBDC to meet the needs of growing businesses. Combining the latest ideas with timeless principles, GrowSmart will propel your business forward! UGA SBDC training has helped thousands of business owners build a foundation for growth. GrowSmart is the product of our experience and commitment to Georgia’s small businesses.

Combined with long term one-on-one consulting with SBDC professionals, learn to apply course principle

Price is per company, multiple attendees from same company welcome.

Build your dream to withstand the test of time with SBDC StartSMART™
Owning a small business is the cornerstone of the American economy. Building your business to
withstand the test of time requires a unique set of tools. SBDC StartSmart™ provides
the resources, support, and motivation to put your dream within reach.