Over the years I have helped a lot of business people improve their online website presence and ranking on the major search engines. It has been a lot of fun, and the feedback I have received has, for the most part, been positive. Thank You.
Fast forward. You have a great site; you are providing world-class content; inserting appropriate call-to-action options; preparing a useful blog and have joined various social networks. You are also using traditional options as part of your overall marketing plan.
At this point, you are probably asking “what do I do next?” This article is going to help you go to another level. I call it “DO IT marketing.” To keep my methodology simple, I have divided it into three categories: Social rating sites, feedback sites and getting the word out.
1. Social rating sites:
A large number of websites ask viewers to provide comments and rank various businesses, services and products. It is important for businesses to access these sites and see what others are saying about them.
As necessary, the business owner should reply to a comment (good or bad). Most of these sites are easy to join and follow.
I like (1) Google Search (if you type in Savannah best restaurants), Google will rank and provide the number of reviews and a “star” ranking (5 stars being the highest);
(2) TripAdvisor is also very popular and this site is extremely important for any business that is involved with visitors to Savannah (or your community).
(3) Fodor’s is a favorite for overseas visitors. It’s popular in most countries, and is published in a number of languages.
If a person from France wants to find Savannah’s best restaurants, they would enter this in their language specific search engine. The results would be similar to what an English-speaking person would see except it would be in their language. (4) Yelp is another popular site that is becoming a major “rating site.” As one example, when I typed “Savannah Best Restaurants” into the Google Search block, I was able to see a number of Savannah’s restaurants, and each was rated and showed the number of reviews … Alligator Soul had 4 out of 5 stars and 246 reviews (which includes TripAdvisor, Yelp and others … Fodor’s is a separate stat).
Why is this data important? It tells the owners of the restaurant what people are saying about their dining experience. If I was the owner, I would read all comments that show a less than 4-star rating and see why we were given that rating.
For low ratings/reviews, I would post a positive reply. A business owner does not want to have, on these social rating sites, negative reviews that have not been answered.
2. Feedback sites:
Again, there are hundreds of these. Most businesses have joined and are using the most popular sites. These are (1) Facebook (2) Twitter and (3) Linkedin.
In previous articles, I have written extensively about each of these social networks, but they also can help you provide “feedback” to comments posted on your page, account or group.
This is an easy and cost effective way to answer people by applying the “Who, What, Where, Why and How” principles.
As an example, a local company provides and sells “Scottish Pie Shells” on the Internet. They have a simple but useful website and a Facebook account. Let’s say that they get this question “What is the shelf-life for your shell?” They would post the question and answer on their Facebook page.
I would also suggest they prepare and post a blog dealing with why their product has the longest shelf life in the industry (by the way, they do!).
3. Getting the word out sites:
The Feedback sites are also a great way to “get the word out.” There are four that I ready like and a fifth that is great for posting your output to many social media sites, ping.pm (do not put in www or com): (1) EzineArticles (2) Blogger (3) StumbleUpon and (4) YouTube.
I use EzineArticles for doing research for my columns, to keep up-to-date on what is happening on the Net and, especially, for new approaches to Internet marketing.
I am also a writer, and the articles get published in the major search engines. I have written about using Google’s free blogging site (http://www.blogger.com/) to establish a blogging account, which is great to post to the “Getting the Word Out Sites.”
If you have your own website and you are blogging from this site, you can easily copy and paste to the “word out” sites. StumbleUpon is a fun site, and one advantage is that you can establish your business in the category you feel best fits your product or service.
Finally, YouTube (the second largest search engine in the world) permits you a “free” video outlet for your business.
Using the “DO IT” marketing tips/techniques permits a next step in improving your worldwide road sign on the world’s largest highway — the Internet. DO IT is easy, so why don’t we just “DO IT”?
Chuck St. Arnaud is the chairman emeritus of Sysconn New Media. Email him at firstname.lastname@example.org or phone at 912-224-2017. Go to his blog website at chuckstarnaud.com.