Women Owned Wednesdays

October is Women’s Small Business Month. To celebrate, for the past 14 years, our DeKalb office has hosted an annual Women’s Small Business conference. Eight years ago, our Athens office joined in by hosting a similar event every year.

 

Due to the ongoing COVID-19 pandemic, we are unable to host our usual event. But we weren’t going to give up that easily!

 

That’s why we’re proud to introduce Women-Owned Wednesdays (WOW). WOW is a series of no-cost webinars being offered from UGA SBDC offices across the state every Wednesday in October. We’re excited to offer this series of classes by women for women in celebration of Women’s Small Business Month.

 

Join us each Wednesday this October from anywhere in Georgia.

(178773)
WOW: Strategies To Engage The Growing Latino Market
Center
UGA SBDC in Athens
Topic
Marketing
Format
Online
Schedule
Wednesday October 21 2020 12:00 PM to 01:00 PM
Contact
Athens Office
Phone
TBD
City
Webinar
Venue
Zoom link will be provided upon registration
Address
382 East Broad Street Athens
Discounts
None at this time
Notes
It is more important than ever before that companies consider, plan for, and target Latino consumer markets. This group currently represents $1.5 trillion in purchasing power and despite the pandemic, represents the largest segment of new business growth. Many organizations do not take advantage of this opportunity and may find themselves left behind. Patricia Ramirez Pinckney, the founder of Mojo Strategy and Marketing, joins us to answer questions such as "Why is the Latino market growing so quickly?" and "How should businesses be targeting the Latino market?" Patricia has 20 years of international and multicultural experience in marketing, operations streamlining / turnaround, and executive guidance to the success of small and large private industry and non-profit organizations. Mojo Strategy and Marketing blends Patricia's Fortune 500 C-Level business experience with her unique expertise in the Latino B2C Markets, in order to help small and medium businesses succeed.